personalized pricing 个性化定价
文章来源:未知 文章作者:enread 发布时间:2018-03-01 08:27 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Personalized pricing refers to offering different retail1 prices to different customers for the same product. 
“个性化定价”指的是针对同一件商品,为不同的顾客提供不同零售价的定价策略。
 
As more supermarkets experiment with "personalized pricing," the more likely it becomes that you and the shopper standing2 next to you will pay two different amounts for the same quart of milk. Same store, same milk, different prices. 
随着越来越多的超市试行“个性化定价”,你和身旁的购物者购买同样多的牛奶时,更有可能付款多少各异。同样的商店、同样的牛奶、却有着不同的价格。
 
Other, more sophisticated personal pricing programs can keep track of where you are in the store, using your smart phone's GPS feature. If you're in the oral hygene aisle3, for example, the system knows that, and may give you cents off on mouthwash. 
另外,更复杂的个性化定价策略可以利用你的智能手机的定位功能,追踪到你在商店中的位置。比如你正在口腔卫生商品区,系统得知后,也许会给漱口水的定价减去几分钱。


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1 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
2 standing 2hCzgo     
n.持续,地位;adj.永久的,不动的,直立的,不流动的
参考例句:
  • After the earthquake only a few houses were left standing.地震过后只有几幢房屋还立着。
  • They're standing out against any change in the law.他们坚决反对对法律做任何修改。
3 aisle qxPz3     
n.(教堂、教室、戏院等里的)过道,通道
参考例句:
  • The aisle was crammed with people.过道上挤满了人。
  • The girl ushered me along the aisle to my seat.引座小姐带领我沿着通道到我的座位上去。
TAG标签: product pricing
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