Best New Product Names

1. Trikke Scooter Great name for an unconventional three-wheeled scooter

2. Nano Tex High tech fabric¹ that utilizes² nanotechnology to create a super-smooth, stain-resistant fabric.

3. Twist and Pour Paints The paint container that’s designed to let the user ‘twist-and-pour’ the paint. The name says it all.

Worst New Product Names

1. A5250 Youth batting helmet. A great product with a not-so-great name

2. Jaguar³ Apple’s new version of the OS X operating system. An internal code-name that somehow slipped Apple’s usually expert marketing⁴ maze⁵.

3. Touareg Volkswagen's new SUV named in French after the nomadic⁶ North African tribe.

Best Corporate⁷ Name Change

1. American Home Products To Wyeth, good move. American Home Products does not exactly connote the company’s new core competencies of synthetic⁸ chemistry: molecules⁹, recombinant proteins and vaccines¹⁰.

2. Accenture Last year's worst product name looks better and better the further Andersen sinks.