营销演讲之基调发言
文章来源: 文章作者: 发布时间:2007-04-24 01:03 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Keynote speech
  A Keynote speech is to outline the subjects to be addressed by other speakers at an event,and to establish the tone of a meeting or program.
  基调发言也称主题演讲,目的就是限定一个集会上其他演讲者演讲的主题,奠定一个会议或活动的基调。基调发言也直接关系到确立大会的感情基调。
  Eye contact 眼神交流
  Move your eyes slowly from person to person, and pause two or three seconds with each listener;
  眼睛慢慢地从一个移动到另一个人,在每一个人身上停留两到三秒钟时间;
  Look at people straight or look at the bridge of their noses or chins;
  眼睛直视听众,或看着他们的鼻梁或下巴
  Look for the friendlier faces and smile at them one by one, then move on to the more skeptical1 members and smile at them one by one also;
  找到那些看起来比较友善的听众,逐次朝他们微笑;然后目标转向那些有些怀疑的听众,也逐渐朝他们微笑;
  Imagine the audience in bathrobes in case you are nervous.
  如果你感到紧张,不妨想象听众都穿着浴衣的样子。
  How to communicate with the audience 怎样与听众交流
  A message worth communicating; 要有值得交流的观点;
  Gain the listeners' atention: capture their interest and build their trust; 引起听众的注意:抓住他们的兴趣并赢得信任;
  Emphasize understanding; 重视理解;
  Obtain their feedback; 获得反馈;
  Watch your emotional tone; 注意声调要有感情;
  Persuade the audience; 说服听众


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1 skeptical MxHwn     
adj.怀疑的,多疑的
参考例句:
  • Others here are more skeptical about the chances for justice being done.这里的其他人更为怀疑正义能否得到伸张。
  • Her look was skeptical and resigned.她的表情是将信将疑而又无可奈何。
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