GMAT考试写作例文224篇连载(二)
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(单词翻译:双击或拖选)
2. The following appeared in a memorandum1 from the business department of the Apogee2 Company.
“When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices (n. 外地办事处) and conduct all its operations from a single location. Such centralization would improve profitability by cutting costs and helping3 the company maintain better supervision4 of all employees.”
Discuss how well reasoned... etc.
In this argument the author concludes that the Apogee Company should close down field offices and conduct all its operations from a single, centralized location because the company had been more profitable in the past when all its operations were in one location. For a couple of reasons, this argument is not very convincing.
First, the author assumes that centralization would improve profitability by cutting costs and streamlining supervision of employees. This assumption is never supported with any data or projections5. Moreover, the assumption fails to take into account cost increases and inefficiency6 that could result from centralization. For instance, company representatives would have to travel to do business in areas formerly7 served by a field office, creating travel costs and loss of critical time. In short, this assumption must be supported with a thorough cost-benefit analysis of centralization versus8 other possible cost-cutting and/or profit-enhancing strategies.
Second, the only reason offered by the author is the claim that Apogee was more profitable when it had operated from a single, centralized location. But is centralization the only difference relevant to greater past profitability? It is entirely9 possible that management has become lax regarding any number of factors that can affect the bottom line (帐本底线) such as inferior products, careless product pricing, inefficient10 production, poor employee expense account monitoring, ineffective advertising11, sloppy12 buying policies and other wasteful13 spending. Unless the author can rule out other factors relevant to diminishing profits, this argument commits the fallacy of assuming that just because one event (decreasing profits) follows another (decentralization), the second event has been caused by the first.
In conclusion, this is a weak argument. To strengthen the conclusion that Apogee should close field offices and centralize, this author must provide a thorough cost-benefit analysis of available alternatives and rule out factors other than decentralization that might be affecting current profits negatively.


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1 memorandum aCvx4     
n.备忘录,便笺
参考例句:
  • The memorandum was dated 23 August,2008.备忘录上注明的日期是2008年8月23日。
  • The Secretary notes down the date of the meeting in her memorandum book.秘书把会议日期都写在记事本上。
2 apogee roiy0     
n.远地点;极点;顶点
参考例句:
  • The orbit of the artificial satellite has an apogee of 200 miles from the earth.这个人造卫星的轨道,其最远点在离地球200英里的地方。
  • Apogean tides occur when the moon is at the apogee of its orbit.远月潮在月球位于其轨道的最远点时发生。
3 helping 2rGzDc     
n.食物的一份&adj.帮助人的,辅助的
参考例句:
  • The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
  • By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。
4 supervision hr6wv     
n.监督,管理
参考例句:
  • The work was done under my supervision.这项工作是在我的监督之下完成的。
  • The old man's will was executed under the personal supervision of the lawyer.老人的遗嘱是在律师的亲自监督下执行的。
5 projections 7275a1e8ba6325ecfc03ebb61a4b9192     
预测( projection的名词复数 ); 投影; 投掷; 突起物
参考例句:
  • Their sales projections are a total thumbsuck. 他们的销售量预测纯属估计。
  • The council has revised its projections of funding requirements upwards. 地方议会调高了对资金需求的预测。
6 inefficiency N7Xxn     
n.无效率,无能;无效率事例
参考例句:
  • Conflict between management and workers makes for inefficiency in the workplace. 资方与工人之间的冲突使得工厂生产效率很低。 来自《简明英汉词典》
  • This type of inefficiency arises because workers and management are ill-equipped. 出现此种低效率是因为工人与管理层都能力不足。 来自《简明英汉词典》
7 formerly ni3x9     
adv.从前,以前
参考例句:
  • We now enjoy these comforts of which formerly we had only heard.我们现在享受到了过去只是听说过的那些舒适条件。
  • This boat was formerly used on the rivers of China.这船从前航行在中国内河里。
8 versus wi7wU     
prep.以…为对手,对;与…相比之下
参考例句:
  • The big match tonight is England versus Spain.今晚的大赛是英格兰对西班牙。
  • The most exciting game was Harvard versus Yale.最富紧张刺激的球赛是哈佛队对耶鲁队。
9 entirely entirely     
ad.全部地,完整地;完全地,彻底地
参考例句:
  • The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
  • His life was entirely given up to the educational work. 他的一生统统献给了教育工作。
10 inefficient c76xm     
adj.效率低的,无效的
参考例句:
  • The inefficient operation cost the firm a lot of money.低效率的运作使该公司损失了许多钱。
  • Their communication systems are inefficient in the extreme.他们的通讯系统效率非常差。
11 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
12 sloppy 1E3zO     
adj.邋遢的,不整洁的
参考例句:
  • If you do such sloppy work again,I promise I'll fail you.要是下次作业你再马马虎虎,我话说在头里,可要给你打不及格了。
  • Mother constantly picked at him for being sloppy.母亲不断地批评他懒散。
13 wasteful ogdwu     
adj.(造成)浪费的,挥霍的
参考例句:
  • It is a shame to be so wasteful.这样浪费太可惜了。
  • Duties have been reassigned to avoid wasteful duplication of work.为避免重复劳动浪费资源,任务已经重新分派。
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