How a famed management thinker made his mark
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This is the VOA Special English Economics1 Report.

Peter Drucker, who died a year ago, was an expert on the ways of modern organizations. He was someone who truly earned the name of "managementguru." He liked to share his knowledge not by answering questions but by asking them.

Peter Drucker once said business people must ask themselves not "what do we want to sell?" but "what do people want to buy?"

He taught at the Claremont Graduate School of Management in California for more than 30 years. He also advised companies. And he wrote for the Wall Street Journal2 opinion page for twenty years, until 1995. He commented on many economic and management issues.

Peter Drucker was born in Austria in 1909. In the late 1920s, he worked as a reporter in Frankfurt, Germany. He also studied international law.

He fled Germany as Adolf Hitler came to power in 1933. Peter Drucker spent four years in Britain as an adviser3 to investment4 banks. He then came to the United States.

He used his knowledge of international law to advise American businesses. He developed this advice into books on business methods and management.

In the middle of the 1940s, Peter Drucker argued that the desire for profit was central to business efforts. He also warned that rising wages were harming American business.

He was later invited to study General Motors. He wrote about his experiences in the book "The Concept5 of the Corporation6." In it, he said that workers at all levels should take part in decision-making, not just top managers.

Peter Drucker was a voice for change and new ways of thinking about social and business relations. He used terms like "knowledge workers" and "management goals." Many of his ideas have become highly7 valued in business training and politics.

Some people said he often only presented information that supported his arguments. But even his critics praised his clear reasoning.

Yet as times changed, so did his thinking. In 1993, he warned that a business that seeks too much profit helps its competitors.

Peter Drucker lived a long life. He died on November 11 of last year at his home in Claremont. He was 95 years old.

And that's the VOA Special English Economics Report, written by Mario Ritter. To learn more about business thinking, and to download MP3 files and transcripts8 of our reports, go to www.unsv.com. I'm Faith Lapidus.

guru : a recognized leader in a field(权威;领袖)



点击收听单词发音收听单词发音  

1 economics grzxZ     
n.经济学,经济情况
参考例句:
  • He is studying economics,which subject is very important.他正在学习经济学,该学科是很重要的。
  • One can't separate politics from economics.不能把政治与经济割裂开来。
2 journal g3Ex2     
n.日志,日记;议事录;日记帐;杂志,定期刊物
参考例句:
  • He kept a journal during his visit to Japan.他在访问日本期间坚持记日记。
  • He got a job as editor of a trade journal.他找到了一份当商业杂志编辑的工作。
3 adviser HznziU     
n.劝告者,顾问
参考例句:
  • They employed me as an adviser.他们聘请我当顾问。
  • Our department has engaged a foreign teacher as phonetic adviser.我们系已经聘请了一位外籍老师作为语音顾问。
4 investment xajzr     
n.投资,投资额;(时间、精力等的)投入
参考例句:
  • It took two years before I recouped my investment.我用了两年时间才收回投资。
  • The success of the project pivots on investment from abroad.这个工程的成功主要依靠外来投资。
5 concept mXLyW     
n.概念,观念,思想
参考例句:
  • A small baby has no concept of right and wrong.婴儿没有是非概念。
  • He was asked to define his concept of cool.他被要求说明自己关于“酷”的定义。
6 corporation Vozzl     
n.公司,企业&n.社团,团体
参考例句:
  • The company has gone into partnership with Swiss Bank Corporation. 这家公司已经和瑞士银行公司建立合作关系。
  • The inflation did the corporation up. 通货膨胀使这个公司破产了。
7 highly XdFxR     
adv.高度地,极,非常;非常赞许地
参考例句:
  • It is highly important to provide for the future.预先做好准备非常重要。
  • The teacher speaks very highly of the boy's behaviour.老师称赞这个男孩的表现。
8 transcripts 525c0b10bb61e5ddfdd47d7faa92db26     
n.抄本( transcript的名词复数 );转写本;文字本;副本
参考例句:
  • Like mRNA, both tRNA and rRNA are transcripts of chromosomal DNA. tRNA及rRNA同mRNA一样,都是染色体DNA的转录产物。 来自辞典例句
  • You can't take the transfer students'exam without your transcripts. 没有成绩证明书,你就不能参加转学考试。 来自辞典例句
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