Yuccies 雅创客

Yuccies, Young Urban Creatives. In a nutshell, a slice of Generation Y, borne of suburban¹ comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.

Yuccies，城市里年轻的创意人群，即“雅创客”。小范围人群，Y世代中的一小部分，生于安乐，受精英教育长大，坚信不但要追求梦想，还要靠梦想赚钱。

 

Yuccies are hardly mythical² creatures. If you live in a metropolitan³ area like New York or San Francisco, you probably know plenty. They're social consultants⁴ coordinating⁵ #sponsored Instagram campaigns for lifestyle brands; they're brogrammers hawking⁶ Uber for weed and Tinder for dogs; they're boutique entrepreneurs shilling sustainably harvested bamboo sunglasses.

雅创客并不是什么神秘物种。如果你住在纽约或旧金山这样的大都市，你身边可能就有不少。他们可能是为某个生活品牌协调推广Instagram活动的咨询人员，可能是业余跑黑车挣钱买大麻或在Tinder上给狗狗相亲的社交程序员，也可能是售卖环保竹制太阳镜的精品店小老板。

 

Getting rich quick would be great. But getting rich quick and preserving creative autonomy? That's the yuccie dream.

快速致富当然好。但是，快速致富的同时能够保持创新自主权，才是雅创客之梦。

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