(单词翻译:单击)
I’d like to start off by outlining a few facts and figures about the consumer market in China. Then, I’ll go over the standard types of advertising4 that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I’ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today.
There will be time at the end of the presentation for questions and a general discussion5, so please leave asking your questions until then. Ok, as we’re all running to a tight schedule, I’d like to get to the first point, the current state of China’s consumer market.
我首先会汇报一些中国消费市场的实际情况与数据;然后,再说明过去比较成功的典型广告案例,包括近来大家都知道的一些例子。接着,我会给大家分析目前中国市场潜在的机会。最后,通过市场调查得出的结论,我将向大家说明如何打入中国市场的问题。简报之后,我将发给各位一本关于这份行销计划的报告书,里面写得非常详细。简报结束后,是大家自由发问和讨论的时间。因此,若你们有任何问题,请介时提出。我知道大家都很忙,我想马上开始介绍今天简报的第一项主题:中国消费市场的现况。
二、实用英语口语短语
① marketing plan 行销计划
A: John, tomorrow can you give me this month’s marketing plan?
A:约翰,明天可以把本月行销计划给我吗?
B: Sure.
B:可以。
② facts and figures 实际情况与数据
A: Mary, I need the facts and figures for sales in North China. But what’s this?
A:玛丽,我需要的是华北地区的实际销售情况和数据。但你给我的是什么?
B: I am awfully6 sorry this. I’ll change it at once.
B:非常抱歉,我马上去修改。
③ standard type 典型;标准类型
A: Sir, this is the standard type of air-conditioner. Which one do you prefer?
A:先生,这款正是标准类型的空调。你喜欢哪一种?
B: I still need to think it over.
B:我还需要考虑一下。
④ tight schedule 很忙;没有空余时间
A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.
A:我知道大家都很忙,但是,我们必须抽出时间来讨论这个严重的问题。
A: All right. Let’s begin.
B:既然如此,咱们就开始吧。
⑤ current state of目前的情况
A: The current state of the economy is good.
A:目前的经济形势是挺好的。
B: Yes, I think so.
B:是的,我也这么认为.
收听单词发音
1
marketing
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| n.行销,在市场的买卖,买东西 | |
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enthusiasm
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| n.热情,激情;巨大兴趣;热衷的事物 | |
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3
rub
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| n.摩擦,困难,障碍,难点,磨损处;vt.擦,搓,摩擦,惹怒;vi.摩擦,擦破 | |
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advertising
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| n.广告业;广告活动 a.广告的;广告业务的 | |
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5
discussion
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| n.讨论,谈论;论述 | |
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6
awfully
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| adv.可怕地,非常地,极端地 | |
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