Mystery boxes 买 “盲盒” 的利与弊

时间:2024-03-28 02:20:57

(单词翻译:单击)

  Mystery boxes 买 “盲盒” 的利与弊
 
  “盲盒” 里通常装有不同的产品,但消费者无法在购买前得知具体的产品样式。“盲盒” 中的商品类型多样。比如:玩具手办、潮流服饰、零食百货。如果你想低价购入多个商品,那么买 “盲盒” 则既能省钱,又能收获惊喜。但从卖家的角度来看,它是否只是出售多余存货的一种销售模式?这种销售模式有何利弊?本文介绍 “盲盒” 的流行。
  词汇:shopping 购物
  Most of us know what it's like to get presents from friends. Whether it's for a birthday or other celebration, it's hard to beat the excitement of opening a carefully wrapped box to find something that's both unexpected and suits you perfectly1. Now, imagine if you could get the same feeling when you go shopping for yourself. That's the feeling that mystery boxes hope to replicate2.
  Mystery boxes are not a new idea – they were a feature of department stores in Japan in the early 20th Century. They contain a range of different products, which are sold at a lower price than their combined value. The key thing is that customers don't know what's in the box before they buy. All kinds of mystery boxes are available: fashion boxes, food boxes, beauty boxes, even loot boxes, which are virtual items for video games.
  The pleasant surprise is not the only attraction of mystery boxes. They also allow people to try things that they otherwise wouldn't. Seasonal3 vegetable subscription4 boxes might lead people to learn to cook new meals. They can also potentially offer great savings5 – as the recommended retail6 price of the contents is often far higher than the purchase price. For retailers7 and suppliers the benefits are clear – it allows them to sell unwanted stock for a profit. British fashion mystery box entrepreneur Mario Maher highlights how mystery boxes can help reduce the amount of waste in the fashion industry. People might discover product ranges that would otherwise be thrown away.
  There is an obvious downside to mystery boxes – when you buy them, you don't know what you'll get! It may be that the goods inside are not to your taste, but there is also the potential for fraudsters to exploit the unpredictability of mystery boxes to send items that have a much lower value than the price of the box.
  So, are mystery boxes a fun way of reducing waste and making shopping more exciting, or more an opportunity for disappointment, or worse – deception8?
  词汇表
  wrapped 有包装的,包裹好的
  suit 适合
  department store 百货商店
  product 产品
  price 价格
  combined value 总价值
  customer 顾客
  fashion 时装,时尚
  beauty 美容
  loot box (电子游戏中的)虚拟战利品盒
  subscription box 订阅盒
  savings 省下的钱
  recommended retail price 建议零售价
  purchase price 购买价格
  retailer 零售商
  supplier 供应商,供货商
  unwanted stock 多余的库存
  product range 产品系列
  goods 商品,货物
  item 商品,物品
  waste 浪费
 

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1 perfectly 8Mzxb     
adv.完美地,无可非议地,彻底地
参考例句:
  • The witnesses were each perfectly certain of what they said.证人们个个对自己所说的话十分肯定。
  • Everything that we're doing is all perfectly above board.我们做的每件事情都是光明正大的。
2 replicate PVAxN     
v.折叠,复制,模写;n.同样的样品;adj.转折的
参考例句:
  • The DNA of chromatin must replicate before cell division.染色质DNA在细胞分裂之前必须复制。
  • It is also easy to replicate,as the next subsection explains.就像下一个小节详细说明的那样,它还可以被轻易的复制。
3 seasonal LZ1xE     
adj.季节的,季节性的
参考例句:
  • The town relies on the seasonal tourist industry for jobs.这个城镇依靠季节性旅游业提供就业机会。
  • The hors d'oeuvre is seasonal vegetables.餐前小吃是应时蔬菜。
4 subscription qH8zt     
n.预订,预订费,亲笔签名,调配法,下标(处方)
参考例句:
  • We paid a subscription of 5 pounds yearly.我们按年度缴纳5英镑的订阅费。
  • Subscription selling bloomed splendidly.订阅销售量激增。
5 savings ZjbzGu     
n.存款,储蓄
参考例句:
  • I can't afford the vacation,for it would eat up my savings.我度不起假,那样会把我的积蓄用光的。
  • By this time he had used up all his savings.到这时,他的存款已全部用完。
6 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
7 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
8 deception vnWzO     
n.欺骗,欺诈;骗局,诡计
参考例句:
  • He admitted conspiring to obtain property by deception.他承认曾与人合谋骗取财产。
  • He was jailed for two years for fraud and deception.他因为诈骗和欺诈入狱服刑两年。

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