背景音乐影响人们对鲨鱼的认知

In a new study, researchers at Scripps Institution of Oceanography at the University of California San Diego found that the background music in shark documentaries affects viewers' perceptions of sharks. The researchers suggest that ominous¹ background music could hinder shark conservation efforts. Scripps scientist Andrew Nosal and a colleague at Harvard University recruited over 2,000 online participants to share their attitudes toward sharks after watching a 60-second video clip of sharks swimming. They compared the results of the participants who watched the clip set to ominous background music to those watching the same video clip set to uplifting background music, or silence.

 

Participants who viewed the video with ominous background music rated sharks more negatively than those who viewed the clip with uplifting music or no music.

 

"Given that nature documentaries are often regarded as objective and authoritative² sources of information, it is critical that documentary filmmakers and viewers are aware of how the soundtrack can affect the interpretation³ of the educational content," said Nosal, the lead author of the study published in the journal PLOS ONE.

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