GMAT写作辅导：109题Argument范文（二）

2. The following appeared in a memorandum¹ from the business department of the Apogee² Company. “When the Apogee Company had all its operations in one location, it was more profitable than it is today. Therefore, the Apogee Company should close down its field offices (n. 外地办事处) and conduct all its operations from a single location. Such centralization would improve profitability by cutting costs and helping³ the company maintain better supervision⁴ of all employees.” Discuss how well reasoned... etc.
In this argument the author concludes that the Apogee Company should close down field offices and conduct all its operations from a single, centralized location because the company had been more profitable in the past when all its operations were in one location. For a couple of reasons, this argument is not very convincing.

First, the author assumes that centralization would improve profitability by cutting costs and streamlining supervision of employees. This assumption is never supported with any data or projections⁵. Moreover, the assumption fails to take into account cost increases and inefficiency⁶ that could result from centralization. For instance, company representatives would have to travel to do business in areas formerly⁷ served by a field office, creating travel costs and loss of critical time. In short, this assumption must be supported with a thorough cost-benefit analysis of centralization versus⁸ other possible cost-cutting and/or profit-enhancing strategies.

Second, the only reason offered by the author is the claim that Apogee was more profitable when it had operated from a single, centralized location. But is centralization the only difference relevant to greater past profitability? It is entirely⁹ possible that management has become lax regarding any number of factors that can affect the bottom line (帐本底线) such as inferior products, careless product pricing, inefficient¹⁰ production, poor employee expense account monitoring, ineffective advertising¹¹, sloppy¹² buying policies and other wasteful¹³ spending. Unless the author can rule out other factors relevant to diminishing profits, this argument commits the fallacy of assuming that just because one event (decreasing profits) follows another (decentralization), the second event has been caused by the first.

In conclusion, this is a weak argument. To strengthen the conclusion that Apogee should close field offices and centralize, this author must provide a thorough cost-benefit analysis of available alternatives and rule out factors other than decentralization that might be affecting current profits negatively.