Leaving your TV show midway because you had to leave your home will no longer happen as you can now 'pull' the programme on your TV screen onto your tablet and continue watching it seamlessly（无缝地）. You can also watch the same TV show or movie together with your family and friends, no matter which part of the world they are in. Not only that but you'll be able to discuss the show, whether you are on your personal tablet or smart phone, through a channel of your choice, be it video chat, voice or text.

 

The world's first 'pick up and throw back' video feature allows your video and chat sessions to be screened wherever you go, providing continuous social engagement in today's world.

 

This innovative¹ multi-screen mobile social TV experience is now being made into reality by Assistant Professor Wen Yonggang from the School of Computer Engineering, Nanyang Technological² University (NTU). It has already attracted the attention of both local and international telecommunication³ giants who have expressed interest in integrating this technology into their existing cable networks as a market differentiator⁴ for cable television and mobile networks. With discussions currently underway, the public here can expect to see videos and TV shows on the go together with their friends on the 'cloud' in about two years' time.

 

According to a 2012 report by Global Industry Analysts⁵ Inc, the global entertainment industry is set to reach US$1.4 trillion by 2015. This system will be designed to tap on the technology convergence（会聚，集合） in the multimedia⁶ market, which includes smart phones, tablets, computers and television, and help to boost Singapore's ambition to be a digital media hub in Asia.

 

Assistant Professor Wen has described his invention as the next frontier of television experience as you can now "bring the social experience of watching television in your living room wherever you go."

 

Named the "Social Cloud TV," this system allows you to watch TV programmes and online videos with your family and friends at the same time. The system leverages⁷ a cloud backend for media processing (e.g., video transcoding), such that the same video can be streamed into devices in the most suitable format⁸. When viewing a TV show or perhaps a live soccer match, you can invite family and friends to join your session, from either your phone book or social networking contact lists.

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