• 赛季表现不佳 曼联品牌贬值

    14-05-26 The value of the Manchester United brand has been damaged by a disappointing season according to a study by consultancy Brand Finance. 品牌金融的一份研究显示,曼彻斯特联队的品牌价值因为这个令人失望的赛季而被破坏。 They say United's brand is worth $7...

  • brand name-dropping 拽名牌

    14-01-16 Brand name-dropping describes the situation where someone attempts to impress others by frequently mentioning the brand names of goods that one owns, it is usually regarded negatively. Brand name-dropping指有人在别人面前频繁提及自己拥有的名牌物品,...

  • Brand dropping 品牌控

    12-11-26 在国内看到各大品牌鏖战商场,倩碧、贝玲妃、雅诗兰黛等众彩竞芳,POLO、GAP互不相让。到了美国一看,原来倩碧是美国小护士,贝玲妃也就和多年前老少通吃的霞飞一级别。而在国内风靡的POLO也是大卖场上挂着的。总之,在这样的背景下,美国人在日常生活中倒不是特别注重...

  • brand positioning 品牌定位

    12-08-28 Due to its unclear brand positioning , Pacific Department Store failed in Beijing, said Lai Yang, director of the Beijing Vocational College of Finance and Commerce's business research institute. 北京财贸职业学院商业研究中心主任赖阳说:太平洋百货败...

  • brand loyalty 品牌忠诚度

    12-01-09 Youth, self-reliance and brand loyalty are the defining characteristics of luxury outbound travelers in China. 我国豪华出境游游客的定义性特征为年轻、自主、品牌忠诚度高。 文中的brand loyalty就是指品牌忠诚度,指的是对某一品牌的信赖和热衷。对品牌来说,...

  • 苹果成为全球最具价值品牌

    11-05-17 Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the Internet search leader, according to a new study by global brands agency Millward Brown. 国际品牌调研机构明略行最新发布全球品牌排行榜,苹果成为全球最具价...

  • 大多数消费者有品牌依恋

    10-11-05 Can you forge(锻造,伪造) an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In fact, that bo...

  • 英国中等收入者偏爱超市自有品牌

    10-06-12 Admire them for their prudence - but don't tell their friends. 你可以赞赏他们会过日子,但千万别告诉他们的朋友。 Middle-income earners are the most enthusiastic(热情的,狂热的) consumers of supermarket own-brand products. Almost half (48 percent) o...

  • 购物环境如何影响消费者的购买欲?

    10-03-23 Research into why people look favorably(顺利地,亲切地) on a product shows thatas in real lifeeverything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively or negativel...

  • Many women 'not on safest pill' 很多女人“没有服用安全的避孕

    09-08-14 Many women are not taking the safest brand of the pill, say researchers. 研究人员称,很多女人没有服用最安全品牌的避孕药。 Blood clots in women on the Pill are rare Two separate studies in the British Medical Journal found that some oral contraceptiv...