• Word of mouse 网络口碑

    12-04-17 Word of mouse is an electronic version of the time-tested idea of word of mouth. Numerous advertisers have jumped on the word of mouse bandwagon, using a variety of innovative techniques to get their message out to consumers, and businesses all over...

  • 消费者购物时极少注意食品营养标示表

    11-10-25 Nutrition Facts labels have been used for decades on many food products. Are these labels read in detail by consumers when making purchases? Do people read only certain portions of the labels? According to a new study published in the November issue...

  • 警惕:许多消费者认为36个月比3年长

    11-02-15 Consumers often have a distorted(歪曲的) view when they compare information that involves numbers, according to a new study in the Journal of Consumer Research. As a consumer, would your preference for a dishwasher depend on whether its warranty l...

  • 消费者的零点困惑

    10-11-16 Why would someone choose a credit card with a one percent interest rate over another with a zero percent rate? A new study in the Journal of Consumer Research finds that consumers are often flummoxed(困惑的) when it comes to zero. A reasonable ass...

  • 消费者认为自己独立购买的商品更有价值

    10-11-16 Consumers value goals they've chosen on their own more than those that are imposed on them, according to a new study in the Journal of Consumer Research. When people believe they have autonomously(独立地) chosen to pursue a goal themselves, they f...

  • 大多数消费者有品牌依恋

    10-11-05 Can you forge(锻造,伪造) an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In fact, that bo...

  • 具体性思维可增长消费者信心

    10-07-21 The confidence you feel when making a choice might depend on whether you're thinking concretely or abstractly(抽象地) , according to a new study in the Journal of Consumer Research. In three experiments across a sample of 750 participants, we foun...

  • 购物环境如何影响消费者的购买欲?

    10-03-23 Research into why people look favorably(顺利地,亲切地) on a product shows thatas in real lifeeverything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively or negativel...

  • 消费者倾向于给自己买更健康的食品

    10-03-23 Feel like Mom is pushing dessert(餐后甜点) ? According to a new study in the Journal of Consumer Research, consumers choose foods that are less healthy when they are purchasing for others. In a series of studies on food choice, author Juliano Lara...

  • 经济危机下美国人购书欲望不减

    10-02-06 During tough economic times when US consumers are trying to cut back the indulgence they can't seem to live without is books. 在眼下的经济困难时期,美国消费者正努力削减各项非必需开支,但他们却似乎无法割舍买书这项消费。 As snow falls, pedestrians wal...