• 消费者不大会注意食品上的转基因标签

    15-07-28 A new study released just days after the U.S. House passed a bill that would prevent states from requiring labels on genetically modified foods reveals that GMO labeling would not act as warning labels and scare consumers away from buying products w...

  • 烦人的网络弹窗广告对生意不利

    14-12-10 Most consumers have experienced online ads so garish, loud, or aggravating that they can't possibly be ignored. But a new study in the Journal of Marketing Researchsuggests that this way of forcing customer's attention may actually be bad for busine...

  • MAC 中产富裕消费者

    14-09-25 MAC refers to middle-class and affluent consumers. Boston Consulting Group defines MACs as those with a monthly household income of more than 7,200 yuan ($1,167). MAC指的是中产富裕消费者。波士顿咨询集团将MAC定义为那些月收入超过7200元(1167美元)的家...

  • 经济状况良好时的顾客体验比糟糕时更重要

    14-09-05 Customer experience matters more when the economy is doing well than when it is doing poorly, according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sci...

  • 较小城市的消费者更青睐网购

    13-10-25 Question: Who is more likely to buy a Jimmy Choo handbag from net-a-porter.com? 问题:谁更有可能从颇特女士网购一款周仰杰手提包? a) a fashion-savvy office lady in Beijing; or b) a housewife in Zhangye, Gansu province. Surprisingly, the correct answe...

  • shampaign 虚假宣传

    13-10-18 Shampaign is a fake, insincere, or misleading campaign, particularly for political office or commercial gain. Shampaign指虚假的、不诚恳的,或者有误导性质的宣传活动,尤其是以政界职位或商业利益为目的的宣传活动,我们可称之为虚假宣传。 The word shampaig...

  • 音乐影响消费者的购物选择

    13-10-16 Shoppers are more likely to buy a product from a different location when a pleasant sound coming from a particular direction draws attention to the item, according to a new study in the Journal of Consumer Research. Suppose that you are standing in...

  • 如何让消费者对商场产生亲密感?

    13-10-16 When a shop is authentic and the workers are friendly, it can feel like a second home for consumers, according to a new study in the Journal of Consumer Research. People often feel strongly attached to particular places. Such places typically includ...

  • 折扣商品短期内对消费者有吸引力

    13-10-16 Consumers like to reap the benefits of discounts immediately (not later), according to a new study in the Journal of Consumer Research. Consumers enjoy discounted products much less if they have to wait for them. Price promotions are common in the m...

  • 消费者乐意接受在线赌博游戏

    13-09-11 Consumers are more likely to participate in online betting if it's called gaming rather than gambling, according to a new study in the Journal of Consumer Research. Changing an industry label from gambling to gaming affects what consumers, especiall...