15-07-28 A new study released just days after the U.S. House passed a bill that would prevent states from requiring labels on genetically modified foods reveals that GMO labeling would not act as warning labels and scare consumers away from buying products w...
14-12-10 Most consumers have experienced online ads so garish, loud, or aggravating that they can't possibly be ignored. But a new study in the Journal of Marketing Researchsuggests that this way of forcing customer's attention may actually be bad for busine...
14-09-25 MAC refers to middle-class and affluent consumers. Boston Consulting Group defines MACs as those with a monthly household income of more than 7,200 yuan ($1,167). MAC指的是中产富裕消费者。波士顿咨询集团将MAC定义为那些月收入超过7200元(1167美元)的家...
14-09-05 Customer experience matters more when the economy is doing well than when it is doing poorly, according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sci...
13-10-25 Question: Who is more likely to buy a Jimmy Choo handbag from net-a-porter.com? 问题:谁更有可能从颇特女士网购一款周仰杰手提包? a) a fashion-savvy office lady in Beijing; or b) a housewife in Zhangye, Gansu province. Surprisingly, the correct answe...
13-10-18 Shampaign is a fake, insincere, or misleading campaign, particularly for political office or commercial gain. Shampaign指虚假的、不诚恳的,或者有误导性质的宣传活动,尤其是以政界职位或商业利益为目的的宣传活动,我们可称之为虚假宣传。 The word shampaig...
13-10-16 Shoppers are more likely to buy a product from a different location when a pleasant sound coming from a particular direction draws attention to the item, according to a new study in the Journal of Consumer Research. Suppose that you are standing in...
13-10-16 When a shop is authentic and the workers are friendly, it can feel like a second home for consumers, according to a new study in the Journal of Consumer Research. People often feel strongly attached to particular places. Such places typically includ...
13-10-16 Consumers like to reap the benefits of discounts immediately (not later), according to a new study in the Journal of Consumer Research. Consumers enjoy discounted products much less if they have to wait for them. Price promotions are common in the m...
13-09-11 Consumers are more likely to participate in online betting if it's called gaming rather than gambling, according to a new study in the Journal of Consumer Research. Changing an industry label from gambling to gaming affects what consumers, especiall...