英美报刊节选翻译练习(七)

时间:2008-02-21 02:51:30

(单词翻译:单击)

 

From < The blog in the corporate1 machine > 摘自《经济学人》 Feb 9th 2006

They have always had their critics, but corporations are having an especially hard time making friends of late. Scandals at Enron and WorldCom destroyed thousands of employees' livelihoods2, raised hackles about bosses' pay and cast doubt on the reliability3 of companies' accounts; labour groups and environmental activists4 are finding new ways to co-ordinate their attacks on business; and big companies such as McDonald's and Wal-Mart have found themselves the targets of scathing5 films. But those are just the enemies that companies can see.(1)Even more troubling for many managers is dealing6 with their critics online—because, in the ether, they have little idea who the attackers are.
……
Mike Kaltschnee's site, HackingNetflix.com, became a force to be reckoned with for Netflix, a video-rental outfit7 that delivers to people's homes. When Netflix said it was not interested in Mr Kaltschnee passing on questions from consumers, he posted the exchange online, hurting the firm's reputation among loyal customers. The company now treats him much more respectfully and his site has gained a large following.
(2) Increasingly, companies are learning that the best defence against these attacks is to take blogs seriously and fix rapidly whatever problems they turn up.

new words

ether    n 以太网
以太网是当今现有局域网采用的最通用的通信协议标准。该标准定义了在局域网(LAN)中采用的电缆类型和信号处理方法。

 

≡参考答案:≡

 

对许多经理来说更麻烦的是应对在网上批评他们的人,因为在网上他们几乎不知道这些攻击者是谁。 这些公司逐渐认识到对付这些攻击的最好防御办法就是认真对待博客,并且对攻击者找出的任何问题都快速的解决。

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1 corporate 7olzl     
adj.共同的,全体的;公司的,企业的
参考例句:
  • This is our corporate responsibility.这是我们共同的责任。
  • His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。
2 livelihoods 53a2f8716b41c07918d6fc5d944b18a5     
生计,谋生之道( livelihood的名词复数 )
参考例句:
  • First came the earliest individualistic pioneers who depended on hunting and fishing for their livelihoods. 走在最前面的是早期的个人主义先驱者,他们靠狩猎捕鱼为生。 来自英汉非文学 - 政府文件
  • With little influence over policies, their traditional livelihoods are threatened. 因为马赛族人对政策的影响力太小,他们的传统生计受到了威胁。
3 reliability QVexf     
n.可靠性,确实性
参考例句:
  • We mustn't presume too much upon the reliability of such sources.我们不应过分指望这类消息来源的可靠性。
  • I can assure you of the reliability of the information.我向你保证这消息可靠。
4 activists 90fd83cc3f53a40df93866d9c91bcca4     
n.(政治活动的)积极分子,活动家( activist的名词复数 )
参考例句:
  • His research work was attacked by animal rights activists . 他的研究受到了动物权益维护者的抨击。
  • Party activists with lower middle class pedigrees are numerous. 党的激进分子中有很多出身于中产阶级下层。 来自《简明英汉词典》
5 scathing 2Dmzu     
adj.(言词、文章)严厉的,尖刻的;不留情的adv.严厉地,尖刻地v.伤害,损害(尤指使之枯萎)( scathe的现在分词)
参考例句:
  • a scathing attack on the new management 针对新的管理层的猛烈抨击
  • Her speech was a scathing indictment of the government's record on crime. 她的演讲强烈指责了政府在犯罪问题上的表现。 来自《简明英汉词典》
6 dealing NvjzWP     
n.经商方法,待人态度
参考例句:
  • This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
  • His fair dealing earned our confidence.他的诚实的行为获得我们的信任。
7 outfit YJTxC     
n.(为特殊用途的)全套装备,全套服装
参考例句:
  • Jenney bought a new outfit for her daughter's wedding.珍妮为参加女儿的婚礼买了一套新装。
  • His father bought a ski outfit for him on his birthday.他父亲在他生日那天给他买了一套滑雪用具。

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