(单词翻译:单击)
Some people claim that since high-quality ads are used to promote low-quality products, schools should teach students about consumerism. In my opinion, undue2 attention by schools to consumerism is [unnecessary and inappropriate, especially for younger students.
Regarding the first reason, empirical evidence does not suggest that high-quality advertising is used to remote low-quality products. To the contrary, companies that produce low-quality products seem to osort to low-budget, poor-quality ads, especially in broadcast media. Firms that take pride in the quality of their products are far more likely also to produce ads they can be proud of. Furthermore, high-quality products are more likely to succeed in the marketplace and thereby3 generate the revenues needed to ensure high production value in advertising.
As for the second reason, it is not the job of our schools to breed legions of smart shoppers. Teachers should devote class time to examining the marketplace of ideas, not that of consumer goods and services, which students spend sufficient time examining outside the classroom. Admittedly, consumerism arid4 advertising may be appropriate topics for college-level marketing5 and psychology6 courses. However, undue focus on media and materialism7 may give younger students a distortedly narrow view of the world as little more than a flea8 market. Additionally, revealing the deceptive9 side of the advertising business may breed unhealthy cynicism among youngsters, who need positive messages; not negative ones during their formative years.
In sum, the premise10 that high-quality ads tout11 low-quality products is specious12 at best. In any event, for schools to provide extensive training in consumerism would be to assign them an inappropriate role and to foster in impressionable minds a distortedly narrow and unhealthy view of the world。
1
advertising
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n.广告业;广告活动 a.广告的;广告业务的 | |
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2
undue
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adj.过分的;不适当的;未到期的 | |
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3
thereby
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adv.因此,从而 | |
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4
arid
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adj.干旱的;(土地)贫瘠的 | |
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5
marketing
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n.行销,在市场的买卖,买东西 | |
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psychology
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n.心理,心理学,心理状态 | |
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7
materialism
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n.[哲]唯物主义,唯物论;物质至上 | |
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8
flea
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n.跳蚤 | |
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9
deceptive
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adj.骗人的,造成假象的,靠不住的 | |
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10
premise
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n.前提;v.提论,预述 | |
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tout
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v.推销,招徕;兜售;吹捧,劝诱 | |
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12
specious
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adj.似是而非的;adv.似是而非地 | |
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