(单词翻译:单击)
· the publisher wants to increase the papers circulation, making it more attractive to advertisers.
· the publisher wants to contribute the revitalization of the city’s Lakewood district, which is a magnet for nightlife and is perceived as being crucial to the city’s development.
The Tribune’s chief competitor, the Standard, publishes a restaurant review that is one of its most popular lifestyle features. Surveys indicate that readers of Tribune would be receptive to a restaurant review in its pages. An established reviewer from an alternative newspaper in a large city would write the column. He lacks the prestige of the Standard’s reviewer, but is less traditional and would probably appeal to a different audience. Several Local restaurants have indicate that they would be more willing to a advertise in the Tribune if it featured a restaurant review. Some of these are in the Lakewood district, whose already flourishing restaurant scene would likely improve with the interest another restaurant review column would generate.
If the Tribune were to publish a theater review, it would be the only one in the city, since the Standard does not publish one. The Tribune has the opportunity to hire a distinguished2 reviewer form a major metropolitan3 newspaper, who would like to return to her own city, where Tribune is located. Her coming to the Tribune would be an event that would attract considerable publicity4. The Tribune’s current readers express little demand for a theater column, but interest in theater in the city is growing and with a distinguished theater critic on a city newspaper, it would be spurred considerably5. All of the city’s major theaters are located in the Lakewood district, which would therefore benefit form such a development. Currently, advertising6 by theaters is a significantly smaller source of revenue to newspaper than advertising by restaurants.
1
criteria
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n.标准 | |
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2
distinguished
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adj.卓越的,杰出的,著名的 | |
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3
metropolitan
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adj.大城市的,大都会的 | |
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4
publicity
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n.众所周知,闻名;宣传,广告 | |
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5
considerably
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adv.极大地;相当大地;在很大程度上 | |
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6
advertising
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n.广告业;广告活动 a.广告的;广告业务的 | |
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