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文章来源:未知 文章作者:enread 发布时间:2021-02-27 06:17 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Social media is changing everything in trade. Even reserved Britons are losing their traditional aversion to making a scene, and using social media to complain about bad service provided by businesses.
 
That's what a survey by the Institute of Customer Service suggests. They analysed data from 200 organisations, including banks, utility companies and retailers1 and have concluded that customers now expect 'dialogue, not monologue2' from companies.
 
If a shop assistant was rude and the price a rip-off, the unhappy customer - especially the young one - will take to microblog sites to slag3 off that company.
 
The trend has increased over the last few years. Thomas Brown, of the Chartered Institute of Marketing4, observed in an interview that big companies had previously5 enjoyed a "controlled" conversation with customers via advertising7 - and for a long time, unhappy customers could only express themselves through letters or calling a customer relations team. But with the internet, it's a whole new ballgame: which company can control online chat?
 
Brown continues: "Now there's a risk that you could have a groundswell of customers talking to each other and, from the brand's perspective, it can get out of hand very quickly."
 
Brown warns that there's a concern by businesses about the time and resources it takes them to properly manage social media. Big organisations which aren't monitoring it 24 hours a day could log off at the end of the trade day, only to log in the next morning to find that momentum8 has gathered behind a certain issue.
 
But it's not all doom9 and gloom for businesses in this new era of intense connectivity. The old word of mouth recommendation has a new platform too. Perhaps it's more true today than ever before: a satisfied customer is a company's best advert6.


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1 retailers 08ff8df43efeef1abfd3410ef6661c95     
零售商,零售店( retailer的名词复数 )
参考例句:
  • High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
  • Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
2 monologue sElx2     
n.长篇大论,(戏剧等中的)独白
参考例句:
  • The comedian gave a long monologue of jokes.喜剧演员讲了一长段由笑话组成的独白。
  • He went into a long monologue.他一个人滔滔不绝地讲话。
3 slag vT3z2     
n.熔渣,铁屑,矿渣;v.使变成熔渣,变熔渣
参考例句:
  • Millions of tons of slag now go into building roads each year.每年有数百万吨炉渣用于铺路。
  • The slag powder had been widely used as the additive in the cement and concrete.矿渣微粉作为水泥混凝土的掺和料已得到广泛应用。
4 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
5 previously bkzzzC     
adv.以前,先前(地)
参考例句:
  • The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
  • Let me digress for a moment and explain what had happened previously.让我岔开一会儿,解释原先发生了什么。
6 advert eVLzj     
vi.注意,留意,言及;n.广告
参考例句:
  • The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
  • Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。
7 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
8 momentum DjZy8     
n.动力,冲力,势头;动量
参考例句:
  • We exploit the energy and momentum conservation laws in this way.我们就是这样利用能量和动量守恒定律的。
  • The law of momentum conservation could supplant Newton's third law.动量守恒定律可以取代牛顿第三定律。
9 doom gsexJ     
n.厄运,劫数;v.注定,命定
参考例句:
  • The report on our economic situation is full of doom and gloom.这份关于我们经济状况的报告充满了令人绝望和沮丧的调子。
  • The dictator met his doom after ten years of rule.独裁者统治了十年终于完蛋了。
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