Multinational¹ Companies Adjust Strategies to China

China is Now a Key Area in the Global Strategies of Multinational Companies

　　Once upon a time, multinational companies were very sober-minded about investing in China. Of the large German and Japanese companies, originally only Volkswagen and the Sanyo invested in Shanghai, Changchun and Shenzhen on a significant scale. When recalling the days of studying China's investment climate in 1981, Dr. Karl Harn, a magnate in the German auto² industry, said, "For most multinational companies at that time, China was still a mysterious, shy girl".

　　But today, changes have taken places. Multinational companies are begining to accelerate their investment in China on a large scale, and have integrated with China's economic and social activities in every sector³.

　　According to statistic⁴, 400 out of the "FORTUNE 500" have made a direct investment in over 2000 projects in China. In Pudong, Shanghai alone, the total value of 181 projects invested by 98 companies has reached U.S.$ 8 billion.

　　In recent years, the "FORTUNE 500" 500 target at China, apart from the impetus⁵ of the international situation, China' own potential is also a strong temptation.

　　As for the remarkable⁶ achievements of China's economy, chairman and CEO of the Boeing Company, can't help showing his admiration⁷. "China's GDP growth rate in the past twenty-three years is 2.5 times more than in North America and Europe. If the leading increase rate keeps going, China will undoubtedly⁸ grow into a strong economic power in the next fifty years. Multinational companies must attach sufficient importance to the promising⁹ purchasing power on the Chinese market".

　　Notes

　　1.multinational companies跨国公司

　　multinational adj.多国的, 跨国公司的

　　2.adjust vt.to change so as to match or fit; cause to correspond调节，调整：改变…以相适或适应；使与…相适

　　3.strategy n.策略；战略

　　4.key n.钥匙, 关键

　　5.global adj.全球的, 全世界的

　　6.sober-minded a.头脑冷静的

　　7.recall vt.回忆, 回想