The balance between satisfying the fans and the sponsors
文章来源: 文章作者: 发布时间:2007-05-25 06:36 字体: [ ]  进入论坛
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The 49th table tennis championship in Zagreb, Croatia is making fans of the sport happy across the country because the broadcast of the matches are during China's prime time.

They are aired around 10pm and most games finished by 12 midnight, making it convenient for table tennis fans to watch all the matches in full and make it to bed at a reasonable time.

But not all sports fans are so lucky. During last summer's World Cup, passionate1 Chinese football fans had to stay up all night throughout the 20-day tournament.

That's probably because Asians don't have a strong showing in the world soccer field. But in table tennis, China's paddlers dominate the table tennis field. And because fans want to watch the games on TV, Chinese broadcasting organizations, like China Central Television (CCTV) fight for the rights to air the games and pay big money to the International Table Tennis Federation2 (ITTF).

Driven by increasing sponsorship and TV profits, both domestic and international sports organizers are willing to rearrange the tournament schedules to satiate sponsors and fans.

In the case of last year's World Cup, the country's broadcaster CCTV replayed each game the day after at reasonable times. But with the scores already known, few people watched the replays, preferring the excitement of live coverage3.

And for next year's Summer Games in Beijing, the International Olympic Committee (IOC) has also yielded to the highest paying broadcaster's demands.

Last October, the IOC decided4 to hold the swimming finals and much of the gymnastics in the morning Beijing time, to the delight of American broadcaster NBC, which paid US$3.55 billion for the exclusive North American media rights. That's because with the time difference, it is evening prime time in the United States.

"Setting the competition schedule for 2008 was decided by the IOC's executive board after a thorough consultation process with all the stakeholders - broadcasters, athletes, international federations - and is final," explained IOC Director of Communications Giselle Davies



点击收听单词发音收听单词发音  

1 passionate rLDxd     
adj.热情的,热烈的,激昂的,易动情的,易怒的,性情暴躁的
参考例句:
  • He is said to be the most passionate man.据说他是最有激情的人。
  • He is very passionate about the project.他对那个项目非常热心。
2 federation htCzMS     
n.同盟,联邦,联合,联盟,联合会
参考例句:
  • It is a federation of 10 regional unions.它是由十个地方工会结合成的联合会。
  • Mr.Putin was inaugurated as the President of the Russian Federation.普京正式就任俄罗斯联邦总统。
3 coverage nvwz7v     
n.报导,保险范围,保险额,范围,覆盖
参考例句:
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
4 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
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