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04-05年中国内衣市场商务英语报告
文章来源： 文章作者： 发布时间：2007-03-03 07:57 字体： [大 中 小]　 进入论坛
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Title:2004-2005 Annual Report on China’s Underwear Market
[Key Words] China’s Underwear Market
Published Date: April 2005

Report Summary

The report sums up the development of the global and Chinese underwear markets in 2004. Through accurate data and full elaboration, it presents the structure of China’s underwear market and features of the demand-supply relationship from various angles. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment1 of leading players’ competitiveness.

The report especially points out the following: In 2004, China’s underwear market showed huge potentials, with sales growing fast. In terms of structure, the market had formed three major blocks. As for distribution, there were five models. As far as retail2 forms are concerned, department stores are currently the most frequently used sales outlets3. Among the market segments, there was intense competition in the thermal4 underwear market. Middle-grade bras were very popular. The men’s underwear market became a growth hotspot. In terms of competition pattern, Beijing, Guangzhou and Shanghai were the main three consumption regions. Local underwear vendors6 mainly relied on price competition to get shares of the low- and middle-end market.

After analyzing7 major factors affecting the development of China’s underwear market from 2005-2009, the report presents qualitative8 and quantitative9 forecast of the development trend of the market. Finally, it provides pertinent10 development strategy and recommendations for leading enterprises and growing enterprises respectively.

Report Outline

I. Overview11 of the Global Underwear Market in 2004

(I) Development Status
(II) Overview of Development in Major Countries and Regions
1. U.S.
2. India
3. Chinese Taiwan

II. Size and Structure of China’s Underwear Market in 2004

(I) Development Review
(II) Market Characteristics
(III) Market Size
1. Sales Volume
2. Output
3. Number of Vendors
(IV) Market Structure
1. Product Structure
2. Brand Structure
3. Sales Channel Structure
(V) Segmentation of China’s Underwear Market
1. Thermal Underwear Market
2. Bras Market
3. Men’s Underwear Market

III. Analysis of Supply and Demand in China’s Underwear Market in 2004

(I) Analysis of Structure of the Market’s Value Chain
1. Analysis of the Upstream Value Chain
2. Analysis of the Mid-stream Value Chain
3. Analysis of the Downstream Value Chain
(II) Analysis of Consumer’s Demand
1. Analysis of Consumers’ Demand Habits
2. Analysis of Consumers’ Demand Preferences
3. Analysis of Factors Affecting Underwear Demand
(III) Analysis of Vendors’ Supply
1. Number and Distribution of Underwear Vendors
2. Variety Structure of Underwear Supply
3. Price Structure of Underwear Supply

IV Competition Situation in China’s Underwear Market in 2004 & Assessment of Leading Players’ Competitiveness

(I) Analysis of Competition Situation in China’s Underwear Market
1. Regional Competition Situation
2. Competition Situation in the Ladies’ Underwear Market
3. Competition Situation in the Men’s Underwear Market
4. Competition Situation in the Thermal Underwear Market
(II) Assessment of Leading Players’ Competitiveness
1. Yiwu Huinongsi Knit Underwear Co., Ltd.
2. Shanghai Duocai Garment Co., Ltd.
3. Aimer

V. Factors Affecting the Development of China’s Underwear Market from 2005 to 2009

(I) Favorable Factors
(II) Unfavorable Factors

VI. Analysis of Development Trend of China’s Underwear Market from 2005 to 2009

(I) Trend of Underwear Product Development
1. Functional12 Underwear
2. Environment-Friendly Underwear
3. Comfort Underwear
4. Seamless Underwear
5. Intelligent Underwear
(II) Trend of Underwear Fabric13 Development
(III) Development Trend of Underwear Target Market
1. The ladies’ Underwear Market
2. The Men’s Underwear Market
3. The Children’s Underwear Market
(IV) Development Trend of Underwear Sales Channels
1. Comprehensive Trend of Development
2. Analysis of Causes of Development Trend
3. Analysis of Characteristics of Development Trend

VII. Forecast of China’s Underwear Market from 2005 to 2009

(I) Forecast of Vendor5 Numbers
(II) Forecast of Output
(III) Forecast of Market Demand
1. Basic Assumptions and Conditions for Demand Forecast
2. Forecast of Underwear Demand Among Urban Females
3. Forecast of Underwear Demand Among Urban Males
4. Forecast of Underwear Demand Among Rural Females
5. Forecast of Underwear Demand Among Rural Males

VIII. Recommendations

Report Specifications

(I) Objective of Report
(II) Research Scope
(III) Survey Region
(IV) Data Source
(V) Research Approaches
(VI) General Definition of CCID
(VIII) Evaluation Index System of Competitiveness
(IX) Forecasting Model
(X) Special Specifications
(XI) Research Object



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1 assessment vO7yu     
n.评价；评估；对财产的估价，被估定的金额
参考例句：
  • This is a very perceptive assessment of the situation.这是一个对该情况的极富洞察力的评价。
  • What is your assessment of the situation?你对时局的看法如何？
2 retail VWoxC     
v./n.零售；adv.以零售价格
参考例句：
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
3 outlets a899f2669c499f26df428cf3d18a06c3     
n.出口( outlet的名词复数 )；经销店；插座；廉价经销店
参考例句：
  • The dumping of foreign cotton blocked outlets for locally grown cotton. 外国棉花的倾销阻滞了当地生产的棉花的销路。 来自《简明英汉词典》
  • They must find outlets for their products. 他们必须为自己的产品寻找出路。 来自《现代汉英综合大词典》
4 thermal 8Guyc     
adj.热的，由热造成的；保暖的
参考例句：
  • They will build another thermal power station.他们要另外建一座热能发电站。
  • Volcanic activity has created thermal springs and boiling mud pools.火山活动产生了温泉和沸腾的泥浆池。
5 vendor 3izwB     
n.卖主；小贩
参考例句：
  • She looked at the vendor who cheated her the other day with distaste.她厌恶地望着那个前几天曾经欺骗过她的小贩。
  • He must inform the vendor immediately.他必须立即通知卖方。
6 vendors 2bc28e228525b75e14c07dbc14850c34     
n.摊贩( vendor的名词复数 )；小贩；（房屋等的）卖主；卖方
参考例句：
  • The vendors were gazundered at the last minute. 卖主在最后一刻被要求降低房价。
  • At the same time, interface standards also benefIt'software vendors. 同时，界面标准也有利于软件开发商。 来自About Face 3交互设计精髓
7 analyzing be408cc8d92ec310bb6260bc127c162b     
v.分析；分析( analyze的现在分词 )；分解；解释；对…进行心理分析n.分析
参考例句：
  • Analyzing the date of some socialist countries presents even greater problem s. 分析某些社会主义国家的统计数据，暴露出的问题甚至更大。 来自辞典例句
  • He undoubtedly was not far off the mark in analyzing its predictions. 当然，他对其预测所作的分析倒也八九不离十。 来自辞典例句
8 qualitative JC4yi     
adj.性质上的，质的，定性的
参考例句：
  • There are qualitative differences in the way children and adults think.孩子和成年人的思维方式有质的不同。
  • Arms races have a quantitative and a qualitative aspects.军备竞赛具有数量和质量两个方面。
9 quantitative TCpyg     
adj.数量的，定量的
参考例句：
  • He said it was only a quantitative difference.他说这仅仅是数量上的差别。
  • We need to do some quantitative analysis of the drugs.我们对药物要进行定量分析。
10 pertinent 53ozF     
adj.恰当的；贴切的；中肯的；有关的；相干的
参考例句：
  • The expert made some pertinent comments on the scheme.那专家对规划提出了一些中肯的意见。
  • These should guide him to pertinent questions for further study.这些将有助于他进一步研究有关问题。
11 overview 8mrz1L     
n.概观，概述
参考例句：
  • The opening chapter gives a brief historical overview of transport.第一章是运输史的简要回顾。
  • The seminar aims to provide an overview on new media publishing.研讨会旨在综览新兴的媒体出版。
12 functional 5hMxa     
adj.为实用而设计的，具备功能的，起作用的
参考例句：
  • The telephone was out of order,but is functional now.电话刚才坏了，但现在可以用了。
  • The furniture is not fancy,just functional.这些家具不是摆着好看的，只是为了实用。
13 fabric 3hezG     
n.织物，织品，布；构造，结构，组织
参考例句：
  • The fabric will spot easily.这种织品很容易玷污。
  • I don't like the pattern on the fabric.我不喜欢那块布料上的图案。
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