REFERENCE ANSWERS

1 Specializing in the import and export of various light industrial products, we are a state-owned corporation and have had business relations with Broadway International at your end for many years.

2 We have learned that you are in a position to export Cameras of the latest model SP-539. We are therefore writing to you and hope that you will send us a copy of the catalogue. In the meantime, please let us know the lowest price so that we can approach our clients for sales.

3 We are one of the largest importers of Silks in the world. We used to buy silks from Japan, but now we are thinking of expanding into the China market.

4 Could you tell us the main items you can export? It would be better if you could send us a few copies of your exports catalogue and cutting samples of various kinds of Silks for our choice.

5 With regard to your inquiry² of August 5 for our printers, we, first of all, express our regret for not being able to quote you promptly³ as our manufacturers have to look into the possibility of meeting your special requirements.

6 As regards your inquiry for our teasets, we are pleased to tell you that the manufacturers have agreed to supply you with 200 sets through our repeated efforts.

PRACTICE FOUR
I SALES LETTERS

Put the following sentences into English:

1 我公司新投放市场的学生用包是选用上等塑料薄膜（fine quality vinyl plastic）制成的，它耐用、易洗、透明，而且方便学生放置（handy for）铅笔、钢笔、尺子、活页纸、卡片和其他许多物品。

2 穿上我们的新潮服装（new-style dress），您会显得无比潇洒（absolutely smart）。

3 您是否想试试电脑授话器（computerized speaker）的双语（bilingual）服务呢？

4 一定不要错过品尝最美味罐头食品（canned food）的大好机会。

5 我们新牌子的浴袍（new brand bathrobes）是纯棉（pure cotton）制品，选料考究，纺织和印花（weaving and printing）工艺细腻，款式美观而新颖大方。

REFERENCE TRANSLATION

1 Our newly-introduced student kit⁴ is made from fine quality vinyl plastic, which is strong, washable, transparent⁵ and handy for pencils, pens, rulers, loose papers, cards and many other items that students carry.

2 Wear our new-style dress, and you will look absolutely smart.

3 Wouldn’t you like to try a bilingual service from a computerized speaker?

4 Don’t miss the wonderful opportunity to enjoy the finest canned food you will ever taste.

5 Our new brand bathrobes are made of pure cotton. They are attractive in appearance and novel in design with the carefully selected materials and the great attention to weaving and printing.

二、 WRITE A SALES LETTER ACCORDING TO THE GIVEN INFORMATION:

1 产品测试表明，在夏天使用Glux牌空调能够使办公室工作人员的工作效率提高10%；

2 工作人员效率的提高意味着利润的增加，从而使成本能迅速收回；

3 产品的价格十分有竞争力，比市场上的同类产品低5%；

4 可以分期付款，期限为两年；

5 可以电话联系，我们将派技术人员上门安装服务。

REFERENCE SALES LETTER

Dear Sir:

How would you like to increase the efficiency of your office staff by 10% this summer?

Tests in over 80 business offices using Glux air conditioners have proved that staff efficiency in these offices increased by 10% after the Glux was installed. As the increased staff efficiency means greater profits, you will therefore get back your cost within a limited period of time.

The price of the air conditioner is very competitive, 5% lower than that of similar products in the market. If you would like to spread the cost, you have two years to pay up. In addition, improvements in the new model will also make your operating costs low.

Won’t you call and ask us to send you our technical personnel to identify your specific needs and do the installation? Each day’s delay costs you money.

Faithfully

三、 Put the following into English:

美国纽约Ametea公司把贵公司介绍给我们，认为贵方会成为中国茶叶的购买者。由于我公司经营该类产品，因此希望能尽快与贵公司建立业务关系。
为了让公司了解我方目前可供出口的茶叶品种的大致情况，随函寄上产品说明书和剪样册。一俟得到贵方具体询盘，我方将立即报价。
早复为盼。

REFERENCE TRANSLATION

Your company has been introduced to us by the Ametea, New York, the U. S., as a prospective⁶ buyer of China tea. As this item falls within the business scope of our corporation, we shall be pleased to enter into business relations with you at an early date.

To give you a general idea of the various kinds of tea now available for export, we enclose a brochure and a sample-cutting booklet. Quotations⁸ will follow upon receipt of your specific enquiry.

We look forward to hearing from you soon.

PRACTICE FIVE
I Write an English letter by making use of the ideas given below:

your inquiry --- our equipment --- International Farm Machinery⁹ Fair in Bonn

specific questions --- willing --- substantial discount

terms of payment --- sight L/C --- initial

enclosed --- CIF Bangkok --- equipment on pp.101-115 --- particular interest --- further information --- contact us --- supply

REFERENCE LETTER

Dear Sir or Madam,

Thank you for your inquiry about our equipment shown at the International Farm Machinery Fair in Bonn last month.

Concerning your specific questions raised in your letter, we are willing to offer you a substantial discount if your order is valued at more than USD1,800,000.

Our usual terms of payment are by an irrevocable sight L/C for the initial order.

Enclosed is our quotation⁷ on CIF Bangkok basis for the equipment on pp.101-115, in which you have shown particular interest.

For further information, please contact us. We are ready to supply you with what you need.

Faithfully yours,

Li Ming
Sales Manager