上一次Tanya Nichols和Carla Hutchison商讨了公司新口味冰淇淋的营销策略。现在，他们打算正式开始广告宣传了。他们就宣传活动进行了一番讨论。

　　Tanya: Good morning, Carla. How are you today?

　　早上好，Carla。你今天过得怎么样？

　　Carla: I'm doing fine. How about you?

　　我很好，你呢？

　　Tanya: Great, thanks. So, what's the status of our advertising¹ campaign?

　　很好，谢谢。我们公司的广告宣传作得怎么样了？

　　Carla: As I mentioned before, a national campaign will start next month. We've decided² to use a variety of media for full coverage³. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards⁴ near the main entrances to big cities.

　　正如我以前所提到的，我们下个月将开始全国范围内的宣传活动。我们已经决定利用各种媒体做全面宣传。首先，我们在电视上做持续三个礼拜的广告，每天一次，每次30秒。同时，我们还会选人口较多的城市，用电台广播宣传，每天三次，每次15秒。最后，我们还会有一些户外宣传活动，在大城市的主要入口处树立广告牌。

　　Tanya: What style will the ads be?

　　那么采取什么样的风格呢？

　　Carla: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. We'll also show everyone there are variety of flavors and they're not stuck with just vanilla⁵.

　　我们将把焦点放在日常生活方面，告诉你只要吃一个冰淇淋三明治，就能消除夏日炎热。我们还会给大家展示我们多种口味的冰淇淋，香草并不是唯一的口味。

　　Tanya: Sounds like an ideal approach. Will we have a new slogan?

　　似乎是个完美的方案。我们会有新的口号吗？

　　Carla: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.

　　当然，广告代理商正在设计呢。这个周末会出台一些新的策划。

　　Tanya: Sounds like we'll have a winner on our hands!

　　听起来我们将会成为一个大赢家

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