商务书信中招呼用语的正确写法_商贸英语

商务书信中招呼用语的正确写法

文章来源：文章作者：发布时间：2006-12-23 06:59 字体： [大中小]　进入论坛

(单词翻译:双击或拖选)

商务书信中恰当的招呼用语，也就是称呼语既要考虑到与收信人的熟悉程度也要考虑到信本身的正式与否。

Salutation should be considered on the basis of your familiarity with the reader as well as the formality of the situation. As a general rule, if the writer knows the reader well, he can salute¹ the reader by the first name (Dear John). Salutation by the family name is, however, appropriate in most cases.

When a department or the whole company rather than an individual is addressed, the following salutation fits well:

Windsor Knitting Mill, Inc.
315 commercial Way
St. Louise Missouri 63108

Ladies and Gentlemen: or Dear Sir or Madam:

Take particular care that the sexist words such as sirs, gentlemen and madam are outdated² and very inappropriate in business today. Hence you'd better stay away from using the following salutations which might get you into trouble with some readers.

Dear Sirs: Gentlemen: Dear Messrs. To Whom It May Concern:

The correct punctuation³ for most business salutation is colon⁴. Sometimes comma can also be used if you are on good terms with the reader. Be sure never to use semicolon.

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收听单词发音

1 salute
vi.行礼，致意，问候，放礼炮；vt.向…致意，迎接，赞扬；n.招呼，敬礼，礼炮
参考例句：
Merchant ships salute each other by dipping the flag.商船互相点旗致敬。 The Japanese women salute the people with formal bows in welcome.这些日本妇女以正式的鞠躬向人们施礼以示欢迎。

2 outdated
adj.旧式的，落伍的，过时的；v.使过时
参考例句：
That list of addresses is outdated,many have changed.那个通讯录已经没用了，许多地址已经改了。 Many of us conform to the outdated customs laid down by our forebears.我们许多人都遵循祖先立下的过时习俗。

3 punctuation
n.标点符号，标点法
参考例句：
My son's punctuation is terrible.我儿子的标点符号很糟糕。 A piece of writing without any punctuation is difficult to understand.一篇没有任何标点符号的文章是很难懂的。

4 colon
n.冒号，结肠，直肠
参考例句：
Here,too,the colon must be followed by a dash.这里也是一样，应当在冒号后加破折号。 The colon is the locus of a large concentration of bacteria.结肠是大浓度的细菌所在地。