汇丰商务英语写作教程(27)
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Welcome to Chapter 7.

In Chapter 6, you learned how to write courteous1 letters. You practised achieving a courteous tone2 by writing sentences that were polite, positive, personal and professional.

However, you can't always achieve the right tone simply by writing courteous sentences. Sometimes, the way you organise3 the information affects the tone of your letters.

In this chapter, you'll learn the best way to structure the contents so you achieve the right tone... especially when you write "difficult letters".

Objectives4

By the end of this chapter, you'll have practised achieving the right tone as you write the following three kinds of difficult letters:

persuading a customer to accept your suggestion
refusing a customer's request
responding to a customer's unjustified complaint.

Difficult Letters: What Are They?

Some letters are easy to write. Others are more difficult. In this chapter, you'll learn how to write some of these difficult letters.

Whenever you have to say "no" to a colleague or customer, the letter will be difficult to write.

When you write these difficult letters, you need to put yourself in the reader's place. You need to consider how the reader will feel when you say "no".

You can do several things to help your reader accept what you write. First of all, you must make sure that your sentences are polite, positive, personal and professional. Then, you need to structure the contents of these letters in an appropriate way.

In this chapter, you'll learn the appropriate pattern for writing three types of difficult letters.

You'll learn to write each type of letter as part of a case study. To discover the procedure you'll follow for each case study, move your mouse pointer over the numbers below.

1. read about the situation which requires you to write a letter
2. evaluate the tone of the first draft (written by a colleague)
3. identify ways to improve the draft and achieve the right tone
4. rewrite the letter.

下一节我们将学习怎样写persuading customer的信件。

来源:中国物流论坛



点击收听单词发音收听单词发音  

1 courteous tooz2     
adj.彬彬有礼的,客气的
参考例句:
  • Although she often disagreed with me,she was always courteous.尽管她常常和我意见不一,但她总是很谦恭有礼。
  • He was a kind and courteous man.他为人友善,而且彬彬有礼。
2 tone bqFyP     
n.语气,音调,气度,色调;vt.(up)增强
参考例句:
  • There was a tone of mockery in his voice.他说话的语气含有嘲笑的意味。
  • Holmes used an informal,chatty tone in his essays.霍姆斯在文章中语气轻松随便。
3 organise organise     
vt.组织,安排,筹办
参考例句:
  • He has the ability to organise.他很有组织才能。
  • It's my job to organise all the ceremonial events.由我来组织所有的仪式。
4 objectives 861802a819f42ceaafcbf9a7c7fab2c7     
n.目标( objective的名词复数 );[光学](望远镜、显微镜、照相机及其他光学仪器上的)物镜;[语法学]1)。 宾语 2)。 宾格;[军事]出击目标
参考例句:
  • Our objectives need to be precisely delineated. 我们的目标需详细解释清楚。
  • Money will be crucial to the accomplishment of our objectives. 要实现我们的目标,钱是至关重要的。 来自《简明英汉词典》
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