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英:
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing1 manager, Carla Hutchison, about the marketing strategy for a new product. Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich? Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either. Tanya: I assume we don’t need to worry about creating a need, with summer almost here. Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion2 will be through advertising3, using a ‘pull’ strategy, of course. We haven’t finalized4 our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week? Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30? Carla: Uh, let’s see ... okay with me. 中: 在这一对话中,Tanya Nichols是一家冰淇淋制造公司的业主,她正在和他的营销经理Carla Hutchison谈论一种新产品的营销策略。 Tanya: Carla,你对我们新的冰激凌三明治有什么营销计划吗? Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich? Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either. Tanya: I assume we don’t need to worry about creating a need, with summer almost here. Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week? Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30? Carla: Uh, let’s see ... okay with me. 中: 在这一对话中,Tanya Nichols是一家冰淇淋制造公司的业主,她正在和他的营销经理Carla Hutchison谈论一种新产品的营销策略。 Tanya: Carla,你对我们新的冰激凌三明治有什么营销计划吗? 点击收听单词发音
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