老板和营销经理谈新产品的营销策略[英语篇]
文章来源: 文章作者: 发布时间:2007-01-19 08:20 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing1 manager, Carla Hutchison, about the marketing strategy for a new product.

  Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

  Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.

  Tanya: I assume we don’t need to worry about creating a need, with summer almost here.

  Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion2 will be through advertising3, using a ‘pull’ strategy, of course. We haven’t finalized4 our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?

  Tanya:Sure can. Let me check ... how about Tuesday morning at 10:30?
  Carla: Uh, let’s see ... okay with me.

  [简译]

  在这一对话中,Tanya Nichols是一家冰淇淋制造公司的业主,她正在和他的营销经理Carla Hutchison谈论一种新产品的营销策略。

  Tanya: Carla,你对我们新的冰激凌三明治有什么营销计划吗?

  Carla: 是的我有。经过SWOT分析,我认为我们的经营状况很好。我们的主要优势之一是我们产品的质量,并且创新口味的产品在市场上有很大商机。因为我们公司已有一个好的形象,我并不认为有很多不利因素。没有其他公司有5种口味的冰淇淋三明治,所以对我们来说谈不上有什么威胁。

  Tanya: 我想夏季就要来临,我们不用再为创造需求而担心。

  Carla:对。至于说营销组合,我们要用像巧克力一样的深褐色字母的金箔纸来包装它,仿照巧克力,并且定价比我们的巧克力脆皮冰激凌贵20%。下个月将要在全国有选择地投放市场。主要通过 广告促销,当然是运用“拉”的策略。我们还没有最终决定我们的广告,因此我还得要通知你 。我们下周初能再碰一下面吗?
  Tanya: 当然可以。让我看一下……星期二早上10:30怎么样?

  Carla: 呃,我看看……我没问题。

  Tanya: 好,干得好。



点击收听单词发音收听单词发音  

1 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 promotion eRLxn     
n.提升,晋级;促销,宣传
参考例句:
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
3 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 finalized 73d0ccbca69b94ee4cd7fc367a8ac9fc     
vt.完成(finalize的过去式与过去分词形式)
参考例句:
  • The draft of this article has been finalized [done]. 这篇文章已经定稿。 来自《现代汉英综合大词典》
  • The draft was revised several times before it was finalized. 稿子几经删改才定下来。 来自《现代汉英综合大词典》
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