老板和市场部经理讨论广告宣传活动
文章来源: 文章作者: 发布时间:2007-01-29 06:10 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

一、英文:

In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing1 manager, Carla Hutchison, about the advertising2 campaign for the company's new ice-cream sandwich.

  Tanya: Good morning, Carla. How are you today?

  Carla: I'm doing fine. How about you?

  Tanya: Great, thanks. So, what's the status of our advertising campaign?

  Carla: As I mentioned before, it'll be a national campaign starting next month. We've decided3 to use a variety of media for full coverage4. First, we'll have 30-second spots on television once a day for 3 weeks.At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards5 near main entrances to big cities.

  Tanya: What style will the ads use?

  Carla: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There'll be some reason why thrown in to hype our choice of flavors and show everyone they're not stuck with just vanilla6.

  Tanya: Sounds like an ideal approach. Will we have a new slogan?

  Carla: Definitely. The advertising agency's working onthat right now. They'll have some proposals ready by the end of the week.

  Tanya: Sounds like we'll have a winner on our hands!

  二、中文篇:

  在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。

  Tanya:早上好,Carla.你今天过得怎么样?

  Carla:我很好,你呢?

  Tanya:很好,谢谢。我们公司的广告宣传作得怎么样了?

In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company's new ice-cream sandwich.

  Tanya: Good morning, Carla. How are you today?

  Carla: I'm doing fine. How about you?

  Tanya: Great, thanks. So, what's the status of our advertising campaign?

  Carla: As I mentioned before, it'll be a national campaign starting next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks.At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards near main entrances to big cities.

  Tanya: What style will the ads use?

  Carla: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There'll be some reason why thrown in to hype our choice of flavors and show everyone they're not stuck with just vanilla.

  Tanya: Sounds like an ideal approach. Will we have a new slogan?

  Carla: Definitely. The advertising agency's working onthat right now. They'll have some proposals ready by the end of the week.

  Tanya: Sounds like we'll have a winner on our hands!

  二、中文篇:

  在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。

  Tanya:早上好,Carla.你今天过得怎么样?

  Carla:我很好,你呢?

  Tanya:很好,谢谢。我们公司的广告宣传作得怎么样了?



点击收听单词发音收听单词发音  

1 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
2 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
3 decided lvqzZd     
adj.决定了的,坚决的;明显的,明确的
参考例句:
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
4 coverage nvwz7v     
n.报导,保险范围,保险额,范围,覆盖
参考例句:
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
5 billboards 984a8d026956f1fd68b7105fc9074edf     
n.广告牌( billboard的名词复数 )
参考例句:
  • Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
  • Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上,却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号
6 vanilla EKNzT     
n.香子兰,香草
参考例句:
  • He used to love milk flavoured with vanilla.他过去常爱喝带香草味的牛奶。
  • I added a dollop of vanilla ice-cream to the pie.我在馅饼里加了一块香草冰激凌。
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