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Worst New Product Names 1. A5250 Youth batting helmet. A great product with a not-so-great name 2. Jaguar1 Apple’s new version of the OS X operating system. An internal code-name that somehow slipped Apple’s usually expert marketing2 maze3. 3. Touareg Volkswagen's new SUV named in French after the nomadic4 North African tribe. 1. American Home Products To Wyeth, good move. American Home Products does not exactly connote the company’s new core competencies of synthetic6 chemistry: molecules7, recombinant proteins and vaccines8. 2. Accenture Last year's worst product name looks better and better the further Andersen sinks. Worst Corporate Name Changes
2. Enron Still doing business as Enron!? The crisis management rulebook calls for a clean break with the past to re-position the company. But then Enron never was one to follow the rules. Top Corporate Words or Phrasees 1. The Schultz Defense10 "I know nothing . . . nothing!" From the running line of the pudgy German guard in the now defunct11 TV series "Hogan's Heroes." 2. Dot communism The belief that all on-line services should be free. 3. Dematerialization (of documents) Correspondence does not need to be shredded12, if it is published by the Web and internet. 4. Low-hanging Fruit Easy-to-win accounts. 5. Rank-and-Yank The technique of ranking employees annually13 and then cutting the lowest 10% loose. Top Advertising14 Word 1. Frothy A fresh or original idea. Supplants15 ‘edgy’ which was THE word for a few years now. Top Internet Words Moving into Widespread Use 1. Interface16 To converse17 as in, “Let’s interface”. 2. Multi-task To perform several tasks at the same time. 3. Reboot To start over or begin a new effort. 4. Out of Bandwidth (or RAM) Unable to multi-task.. 5. Crash As in ‘My hard drive crashed’. Top Color-related Words 1. Cornflower Shade of blue 2. Periwinkle Grey/blue 3. Cerulean Blue 4. Plum Purple 5. Cerise Pink Top Sports-related Words 1. BCS College football’s Bowl Championship Series to crown a national championship in lieu of a playoff. 2. Grand Slam Tiger Woods did not win all four of golf’s major tourneys in the same year, though he did own all four trophies18 at the same time; dubbed19 the ‘Tiger Slam’. Top Five Most Misspelled Words 1. Grateful You should be grateful to know that keeping "great" out of "grateful" is great. 2. Judgement This word is governed by one of the rare rules of English orthography20, so why not enjoy it? After [c] and [g], [e] is retained to indicate the letter is "soft," i.e. pronounced like [s] or [j], respectively. 3. Its/it's The apostrophe marks a contraction21 of "it is." Something that belongs to it is "its." 4. Founder22 Flounder is a fish; ‘to founder’ is to run aground. 5. Misspell What is more embarrassing than to misspell the name of the problem?
Most frequently spoken word on the Planet: 1. O.K. Still the most popular word in languages around the world. 点击收听单词发音
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