Jim Koch: Founder¹, the Boston Beer Co.

吉姆·科赫：波士顿啤酒公司创始人

"The Boston Beer Co. has a simple hiring standard: Never hire someone unless they will raise the average."

“波士顿啤酒公司的招聘标准很简单：不能提高团队平均水平的人坚决不请。”

 

Matthew Weiner: Mad Men creator

马修·威纳：《广告狂人》制作人

"When someone rejects your work, register the fact that they don't like it, but don't listen to the reason why. People feel that they have to say something, and they often give a capricious justification² to keep from hurting your feelings."

“别人否定你的作品时，记住他们不喜欢它这件事实，但别去听理由。为了不伤害你的感情，人们常会觉得必须得说点儿什么，他们给出的往往是模棱两可的理由。”

 

Michael Bloomberg: CEO, Bloomberg LP

迈克尔·布隆伯格：彭博公司首席执行官

"Use the words 'we' and 'us' when referring to your business. Never use 'I' and 'me'. It sounds egotistical."

“谈到自己的工作时要说‘我们’，千万不要说‘我’。这会显得很自大。”

 

Les Moonves: CEO, CBS

莱斯·穆维斯：哥伦比亚广播公司首席执行官

"When you have to say no, do it nicely. We get pitched about five hundred television shows a year and only put for new ones on the air... but we want those same people to come back to us when they have a hit show."

“如果必须拒绝他人，态度友善一点。每年我们收到各方推荐的电视节目近500部，但只播出那些有新意的……但我们希望回头等这些人制作出热门节目时，还愿意来找我们。”

 

Nitin Nohria: Harvard B-School Dean³

尼廷·诺里亚：哈佛商学院院长

"Understanding your strengths and weaknesses can take a long time and can even be a painful process, but it's one of the most important things to do in life."

“了解自己的优点和缺点可能需要很长时间，过程甚至会很痛苦，但这是人生中最重要的事之一。”

 

Marina Abramovi: Artist

玛丽娜·阿布拉莫维奇：艺术家

"It’s important to put the idea of dying in your daily life because it helps you to appreciate your existence on this planet."

“在你的日常生活中，意识到自己正走向死亡很重要，这样你会对活在这个星球上心存感激。”

 

Gary Hirshberg: Co-founder, Stonyfield Farm

加里·赫什伯格：石原农场联合创始人

"Think on your own and question authority. Authority is a short-lived phenomenon."

“独立思考，质疑权威。权威只是短暂存在的现象。”

 

Stacey Snider: Co-chair, 20th Century Fox

斯泰西·斯奈德：20世纪福克斯联席董事长

"It's important to be able to present you ideas well, especially in writing."

“能充分地表达自己的观点很重要，特别是以书面形式。”

 

Helene Gayle: President and CEO, CARE USA

海琳·盖尔：美国国际关怀组织总裁兼首席执行官

"Social change is better achieved by being for something than against something."

“要实现社会变革，支持某些事是比反对某些事更好的途径。”

 

Warren Buffett: CEO, Berkshire Hathaway

沃伦·巴菲特：伯克希尔-哈撒韦公司首席执行官

"You could have a 300 horsepower motor and get 300 horsepower out of it or you can get a lot less. The people who I see function well are not the ones with the biggest motors, but the ones with the most efficient ones."

“一台标着300马力的发动机实际输出的功率可能远远小于300马力。在我看来，能做好事情的人并不是‘马力最大的’，而是效率最高的。”

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