消费者倾向于给自己买更健康的食品
文章来源:未知 文章作者:meng 发布时间:2010-03-23 00:59 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

Feel like Mom is pushing dessert(餐后甜点) ? According to a new study in the Journal1 of Consumer Research, consumers choose foods that are less healthy when they are purchasing for others. In a series of studies on food choice, author Juliano Laran (University of Miami) discovered that consumers exert3(运用,发挥) more self-control when they make choices for themselves.

In one study, participants were asked to make a sequence4 of four choices from 16 items that were healthy (items like raisins葡萄干, celery芹菜 sticks, and cheerios) or indulgent(宽容的,任性的) (items like chocolate bars, cookies, Doritos, ice cream, and doughnuts甜甜圈). Half of the participants were asked to choose four items for themselves, while the others were asked to choose four items for a friend.

"When making choices for themselves, participants chose a balance of healthy and indulgent food items," Laran writes. "When making choices for others, however, participants chose mostly indulgent food items."

The author conducted another study of real consumers exiting a supermarket, which confirmed the earlier results, and showed that consumers bought equally indulgent items when purchasing for their families, friends, or roommates. A final study showed that consumer choices became more balanced after they were made aware of a healthy goal when making choices for others.

The author suggests that education could help consumers make more balanced choices when they are shopping for others. He also suggests that this phenomenon may be affecting public health.

"One of the reasons the population gets more and more obese6(肥胖的) is that a lot of the food we consume2 is chosen by other people, like friends throwing a party or parents buying for their children," Laran writes. "Taking responsibility for their own choices instead of letting others choose could help consumers fight against obesity7 and lead a healthier lifestyle."



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1 journal g3Ex2     
n.日志,日记;议事录;日记帐;杂志,定期刊物
参考例句:
  • He kept a journal during his visit to Japan.他在访问日本期间坚持记日记。
  • He got a job as editor of a trade journal.他找到了一份当商业杂志编辑的工作。
2 consume 4Ztyp     
vt.花费,消费;毁灭;vi.消费掉;枯萎
参考例句:
  • They generally consume more power and take up more space,too.它们通常消耗更多的能量,并且占用更多的空间。
  • The British consume a vast amount of tea each year.英国人每年消费大量的茶叶。
3 exert o7Oyh     
vt.用(力),尽(力),运用,发挥,施加
参考例句:
  • He likes to exert his authority.他喜欢行使自己的权力。
  • We must exert ourselves to catch up with them,or it would be too late.我们要急起直追,否则就太晚了。
4 sequence Uhoyc     
n.连续,接续,一连串;次序,顺序
参考例句:
  • He had to attend a sequence of meetings.他得参加一系列会议。
  • The book is more satisfying if you read each chapter in sequence.这本书依次读各章会更好。
5 raisins f7a89b31fdf9255863139804963e88cf     
n.葡萄干( raisin的名词复数 )
参考例句:
  • These raisins come from Xinjiang,they taste delicious. 这些葡萄干产自新疆,味道很甜。 来自《简明英汉词典》
  • Mother put some raisins in the cake. 母亲在糕饼中放了一些葡萄干。 来自辞典例句
6 obese uvIya     
adj.过度肥胖的,肥大的
参考例句:
  • The old man is really obese,it can't be healthy.那位老人确实过于肥胖了,不能算是健康。
  • Being obese and lazy is dangerous to health.又胖又懒危害健康。
7 obesity Dv1ya     
n.肥胖,肥大
参考例句:
  • One effect of overeating may be obesity.吃得过多能导致肥胖。
  • Sugar and fat can more easily lead to obesity than some other foods.糖和脂肪比其他食物更容易导致肥胖。
TAG标签: food healthy consumers
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