Twitter的未来发展趋势
文章来源:未知 文章作者:enread 发布时间:2013-07-26 07:44 字体: [ ]  进入论坛
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New research from scholars at Columbia Business School and the University of Pittsburgh questions the sustainability of Twitter, the social network that has more than 500 million registered users.  Columbia Business School Professor Olivier Toubia has a thought-provoking, 140-character-limit comment about the research he co-authored with University of Pittsburgh's Assistant Professor Andrew T. Stephen.
 
"Get ready for a TV-like Twitter," said Toubia.
 
The research examined the motivations behind why everyday people, with no financial incentive1(动机,刺激), contribute to Twitter.
 
The study examined roughly 2500 non-commercial Twitter users. In a field experiment, Toubia and Stephens randomly2 selected some of those users and, through the use of other synthetic3 accounts, increased the selected group's followers4. At first, Toubia and Stephen noticed that as the selected group's followers increased, so did the posting rate. However, when that group reached a level of stature5 -- a moderately large amount of followers -- the posting rate declined significantly.
 
"Users began to realize it was harder to continue to attract more followers with their current strategy, so they slowed down," Toubia added. "When posting activity no longer leads to additional followers, people will view Twitter as a non-evolving, static structure, like TV."
 
Based on the analyses, Toubia and Stephen predict Twitter posts by everyday people will slow down, yet celebrities6 and commercial users will continue to post for financial gain.
 
"Twitter will become less of a communications vehicle and more of a content-delivery vehicle, much like TV. Peer-to-peer contact is likely to evolve to the next great thing, but with 500 million followers, Twitter isn't just going to disappear. It's just going to become a new way to follow celebrities, corporations, and the like," said Toubia.
 
The research was recently published in the journal Marketing7 Science.


点击收听单词发音收听单词发音  

1 incentive j4zy9     
n.刺激;动力;鼓励;诱因;动机
参考例句:
  • Money is still a major incentive in most occupations.在许多职业中,钱仍是主要的鼓励因素。
  • He hasn't much incentive to work hard.他没有努力工作的动机。
2 randomly cktzBM     
adv.随便地,未加计划地
参考例句:
  • Within the hot gas chamber, molecules are moving randomly in all directions. 在灼热的气体燃烧室内,分子在各个方向上作无规运动。 来自辞典例句
  • Transformed cells are loosely attached, rounded and randomly oriented. 转化细胞则不大贴壁、圆缩并呈杂乱分布。 来自辞典例句
3 synthetic zHtzY     
adj.合成的,人工的;综合的;n.人工制品
参考例句:
  • We felt the salesman's synthetic friendliness.我们感觉到那位销售员的虚情假意。
  • It's a synthetic diamond.这是人造钻石。
4 followers 5c342ee9ce1bf07932a1f66af2be7652     
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件
参考例句:
  • the followers of Mahatma Gandhi 圣雄甘地的拥护者
  • The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。
5 stature ruLw8     
n.(高度)水平,(高度)境界,身高,身材
参考例句:
  • He is five feet five inches in stature.他身高5英尺5英寸。
  • The dress models are tall of stature.时装模特儿的身材都较高。
6 celebrities d38f03cca59ea1056c17b4467ee0b769     
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
参考例句:
  • He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
  • a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
7 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
TAG标签: People Twitter users
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