A Chief Digital Officer (CDO) is an individual who helps a company, a government organisation¹ or a city drive growth by converting traditional "analog²" businesses to digital ones, and oversees³ operations in the rapidly changing digital sectors⁴ like mobile applications, social media and related applications, virtual goods, as well as "wild" web-based information management and marketing⁵.

首席数字官能够帮助公司、政府组织或城市由传统商务向电子商务转型，负责监管快速发展的数字化部门的运营，比如移动应用、社交媒体及相关应用、虚拟化产品，以及“疯狂的”网络信息管理及市场运行。

 

The CDO's responsibilities are to devise and execute social strategies that grow brand loyalty⁶ and advocacy on social networks.

首席数字官的职责包括设计出并执行能够发展品牌忠诚度、以及社交媒体支持率的社会策略。