"A trend has been that the ice cream industry is trying to get health-friendly, with low calories and low-carb options, but it is playing catch-up to frozen yogurt," Andre said. "Besides health concerns, two more innovations in the frozen yogurt industry－on-site consumption and the ability to add your own flavors and toppings－may give it a slight advantage in growing popularity, but both markets are growing relatively¹ nicely."

“冰淇淋产业正试图做出更有益健康的产品，推出低热量、低碳水化合物的冰淇淋，这已然是当下的趋势，但是比起冻酸奶产业，冰淇淋还需迎头赶上。”安德烈说，“除了健康方面的考虑，冻酸奶产业率先推出了两项新服务——现场食用和加入自己喜欢的口味的馅料，这些优势也许让冻酸奶比冰淇淋稍微受欢迎一点。不过现在冰淇淋和冻酸奶都很受欢迎，两个市场都呈良性增长态势。”

 

“冻酸奶”英文表达就是frozen yogurt，也可以简称为fro-yo。它既有冰淇淋的美味，又比冰淇淋更健康，所以已经成为很多人钟爱的夏日甜点，在一些地方风头甚至盖过了DQ之类的老牌冰淇淋店。对健康的追求意味着中国人的consumption habit（消费习惯）的改变。