Tencent Holdings' messaging app WeChat is mulling a new pay-to-read feature that allows its official accounts to request payment from readers.

腾讯旗下即时通讯工具微信计划新推出付费订阅功能，允许微信公众号向读者收取费用。

 

Data from Guangzhou-based market consultancy iiMedia Research showed that the number of registered WeChat official accounts surged 46.2 percent year-on-year to 12 million in 2016. This year, the figure is estimated to reach 14 million.

研究机构艾媒市场咨询公司的数据显示，2016年微信公众号注册数量达到1200万，同比增长46.2%，今年，预计注册数量会达到1400万。

 

最近两年，随着逻辑思维、分答、知乎Live等平台和内容的探索，付费订阅（pay-to-read/paid content）也逐渐被用户接受。