Prankvertising refers to using hoaxes¹ or mischievous² acts as part of a marketing³ campaign. 

“恶作剧广告”指的是在营销活动中使用恶作剧或者恶搞行为。

 

Prankvertising, an advertising⁴ strategy that makes its point by tricking, scaring, or "pranking" an unsuspecting person or audience, seems to be the hot thing in advertising these days. 

“恶作剧广告”通过对毫无疑心的个人或者观众采用欺骗、恐吓或者恶搞来达到广告宣传目的。这种广告策略如今在广告界非常流行。