VisitBritain, Britain's official tourism agency, announced Tuesday a new collaboration¹ with a leading China-based internet technology and cultural enterprise in a bid to increase spending by Chinese tourists to a billion pounds a year.

 

英国官方旅游机构VisitBritain周二宣布与中国腾讯达成合作协议，希望能将中国游客带来的旅游收入增加至10亿英镑每年。

 

The agency said the link with Tencent on a new 3D racing² game 'QQ Speed' is aimed at inspiring more Chinese visitors to book a trip to Britain.

 

It means online gamers in China can now tour Britain virtually on two new tracks, exploring 'British Castles' themed around Windsor Castle and 'North Sea Fishery' which is based on Britain's seaside villages. 

 

QQ Speed's main virtual character 'Little Mandarin³' Xiao Juzi has also been appointed as a VisitBritain goodwill⁴ ambassador for the Chinese market. 

 

VisitBritain Director Patricia Yates said: "China is the world's most valuable outbound market and we want Britain to be the destination of choice for Chinese travellers. Our collaboration with Tencent's QQ Speed is a great opportunity to tap into a new audience of millions in China, inspiring visitors to book a trip right now to explore more of our nations and regions." 

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