According to the circular issued by the Publicity¹ Department of the Communist Party of China Central Committee, China's rapidly-growing culture and entertainment industry is still troubled with various negative phenomena² such as excessively high payment of entertainers, tax evasion³, excessive focus on viewership, and undesirable⁴ fan culture.

中宣部印发的通知指出，随着文娱产业迅速发展，明星天价片酬、偷逃税、流量至上以及“饭圈”乱象等问题迭出。

 

通知明确：

 

Online platforms should enhance their oversight⁵ and management of registered accounts and guard against activities to fake viewership data, it said.

平台应加强对注册账号的监管，打击各种形式的流量造假行为。

 

Content reviews of entertainment shows should improve, said the circular, adding that minors⁶ are prohibited from participating in idol⁷-making programs.

严管综艺节目内容审核，严禁选用未成年人参加选秀类节目。

 

Gaming platforms must assume primary responsibility to install anti-addiction systems and improve real-name registration⁸ technology, it said.

压实游戏平台主体责任，推进防沉迷系统接入，完善实名验证技术。

 

Penalties should be increased for actors who have engaged in illegal or unethical behavior, and agencies which condone⁹ such behaviors promptly¹⁰ punished, said the circular.

加大对违法失德艺人的惩处，及时对纵容违法失德行为的经纪公司等机构进行惩戒。

 

The ideological¹¹ and moral education of children should be beefed up and they should be forbidden from joining "idol" groups and offline support activities, the circular added.

加强青少年思想道德教育，禁止义务教育阶段未成年人参加偶像团组和线下应援活动。

 

9月2日，国家广播电视总局发布公告，要求进一步加强文艺节目及其人员管理，从严整治艺人违法失德、“饭圈”乱象等问题，树立崇德尚艺的行业风气。

 

The selection of actors and guests should be carefully controlled, with political literacy and moral conduct included as criteria¹², the National Radio and Television Administration (NRTA) said, adding that actors and guests should be encouraged to participate in public welfare programs and assume social responsibilities.

广电总局明确，节目演员和嘉宾选用上要严格把关，选用标准要包括政治素养和道德品行。倡导鼓励演员和嘉宾担当社会责任，参与公益性节目。

 

The NRTA said it will bolster¹³ regulation of entertainers' payments and punish anyone who is involved in payment irregularity, dual¹⁴ contract and tax evasion.

广电总局表示，将严格片酬管理，严肃惩戒片酬违规、“阴阳合同”、偷逃税行为。

 

The notice further said that programs portraying¹⁵ "effeminate" behavior and other content deemed "warped¹⁶" should be stopped, along with shows built around scandals, ostentatious wealth and "vulgar" internet celebrities¹⁷.

坚决杜绝“娘炮”等行为，抵制炒作炫富享乐、绯闻隐私、低俗“网红”、无底线审丑等泛娱乐化倾向。

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