Pay for BBC iPlayer says TV chief BBC的iPlayer软件将收费使用
文章来源:未知 文章作者:meng 发布时间:2009-09-24 02:40 字体: [ ]  进入论坛
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Users of the BBC iPlayer should be charged "micro payments" to use the online catch-up service said Lorraine Heggessey, chief executive of TV production company Talkback Thames.

电视制作公司Talkback Thames首席执行官Lorraine Heggessey称,BBC的iplayer用户使用在线升级服务应该支付“微小的费用”。

iPlayer is currently free for UK users
iPlayer is currently free for UK users

Ms Heggessey was speaking at a BBC event on Tuesday.

Tony Cohen, chief executive of Talkback's parent company Fremantle Media, has also spoken out in support of a revenue model for all catch up TV.

Fremantle is currently conducting a feasibility study(可行性研究) of the concept.

Most broadcasters now offer an online catch-up service, and with advertising1 revenue falling in the commercial TV sector2, there is increasing industry support for the idea of charging for it.

Research carried out by Fremantle suggests that people would be willing to pay up to £2 for certain shows.

No plans

However, the BBC says it has no plans to introduce such a fee.

"The cost of the BBC iPlayer is covered by the licence fee, so UK users have already paid for this service," said a spokesperson.

The BBC spent £6m developing its iPlayer service, which launched on Christmas day in 2007. During peak times it pumps out 12GB of data per second to users - the equivalent of(相当于) around 2400 MP3s.

Media industry expert Steve Hewlett, former director of programmes at Carlton Television, says that in theory the idea of paying to watch TV programmes online makes sense.

"The BBC never thought it was appropriate to give away DVDs, so why should catch-up be free?" he said.

"Traditionally, licence fee payers have paid for access on a TV set - and only for the first transmission."

Mr Hewlett believes that a payment model similar to that operated by iTunes and Amazon would be an appropriate technical solution.

"The technology now exists that can make payment straightforward3. Once you have your account you tell it to buy, it's easy - in essence it's quite attractive. At iTunes prices, I would pay."

However for as long as the BBC iPlayer remains4 free, it would be difficult for other broadcasters to implement5(实现,执行) charges, he warned.

"It's one of the ways in which the BBC can create unintended market impact," he said.



点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 sector yjczYn     
n.部门,部分;防御地段,防区;扇形
参考例句:
  • The export sector will aid the economic recovery. 出口产业将促进经济复苏。
  • The enemy have attacked the British sector.敌人已进攻英国防区。
3 straightforward fFfyA     
adj.正直的,坦率的;易懂的,简单的
参考例句:
  • A straightforward talk is better than a flowery speech.巧言不如直说。
  • I must insist on your giving me a straightforward answer.我一定要你给我一个直截了当的回答。
4 remains 1kMzTy     
n.剩余物,残留物;遗体,遗迹
参考例句:
  • He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
  • The remains of the meal were fed to the dog.残羹剩饭喂狗了。
5 implement WcdzG     
n.(pl.)工具,器具;vt.实行,实施,执行
参考例句:
  • Don't undertake a project unless you can implement it.不要承担一项计划,除非你能完成这项计划。
  • The best implement for digging a garden is a spade.在花园里挖土的最好工具是铁锹。
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