A year in the making, the redesigned China Daily makes its debut1 on March 1 — the biggest revamp in its 29-year history. The new China Daily has a cosmopolitan2 and sophisticated look to go with its rich content and its unique status as the country’s national English-language newspaper.
3月1日,经过近一年的紧张筹备,《中国日报》实施了1981年创刊以来最大规模的改扩版,全面推出新版,以大气现代的版面和精致独到的内容为读者奉上一份信息丰富、赏心悦目、富有深度的国家英文日报。
An image of the "new" China Daily. A year in the making, the redesigned China Daily makes its debut on March 1 — the biggest revamp in its 29-year history.
China Daily has set the goal of being a world-class newspaper commensurate with(与……相应) China’s global stature3(高度,身高) . Editor-in-Chief Zhu Ling sees the launch before the “Two Sessions” of the NPC and CPPCC as a great opportunity to better present China to the outside world.
As the Chinese newspaper most quoted by foreign media, China Daily has set up its biggest team yet to cover this important event, which is drawing increasing international attention.
In terms of layout, the makeover is full-blown, including a new masthead(报头) . Using state-of-the-art design principles, it incorporates photographs, graphics4, cartoons and other visual elements in a unified5 style that represents the cutting edge(刀刃,先锋地位) of the newspaper industry.
In terms of content, the new China Daily has fine-tuned its reporting mix, giving breaking news and instant updates to its website and beefing up(加强,补充) in-depth investigations6 and analyses for its print version. The convergence(会聚,集合) has also enriched chinadaily.com.cn, making it the biggest English-language news site in Asia and creating platforms for public discourse7 on China topics.
Metro8(地铁,大都市) Beijing, inserted into the flagship edition for the Beijing market, will expand from four pages to eight, making the Beijing edition a 32-page daily. Serving millions of international readers who arrive in the capital city every year, this section combines news reporting with service information. This model will eventually be replicated9(复制,折叠) in Shanghai and Guangdong, providing more localized content for each metropolitan10 market.
Founded in 1981, China Daily has a daily circulation(发行量) of 300,000. It has a stable of 11 publications, nine websites in three languages and three mobile platforms, forming Asia’s biggest network of English-language news and information. Notable among these are Asia’s largest English-language news website with 20 million daily visits, its cellphone-distributed Mobile News with 600,000 subscribers, and its email news reaching 200,000 subscribers in 105 countries.