Google has partnered with a young UK designer to create what they claim to be are the world’s only 'really blue' jeans.
谷歌和一位年轻的英国设计师合作,制作出了据称是全世界仅有的“真蓝色”牛仔裤。
The designs are the latest phase of Google's alliance with the fashion industry (they've
previously1 collaborated2 with Jeremy Scott and Michael Kors to launch their new Pixel smartphone 'Really Blue' edition).
The work of Cambridge-born designer
Christian3 Cowan - who has designed
outfits4 for some of the world's biggest names, including Lady Gaga and Miley Cyrus - the jeans are designed to match the new phone.
Fresh from his
debut5 runway show at New York Fashion Week, the Central St Martins graduate's brief was to redefine what we think of everyone's favourite fashion
staple6.
Alas7, Cowan designed the jeans in the bluest blue after
scouring8 dye houses all over New York City to find an exact match to the phone cover.
Interestingly they also feature just one pocket instead of the usual five - because we do everything on our phones, says Google.