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McDonald's has introduced mobile phone lockers1, in a bid to get customers to put their phones away, and start talking to each other again.
麦当劳推出了手机寄存柜,目的就是让顾客们将手机收起来,大家一起聊天。
One of its outlets3 in Singapore, at Marine4 Cove5, is targeted at families, with the store encouraging both kids and parents to put their phones away.
But to no one's surprise, people seem to be choosing Instagram over family time.
Another initiative, which is also under McDonald's "Phone Off, Fun On" campaign, isn't doing too well either.
According to a survey by McDonald's Singapore which interviewed 302 parents, found 72 percent of children, and 69 percent of parents use their smartphones during mealtimes.
This is not the first time McDonald's has pioneered such an initiative.
It attempted to pull off a similar campaign in India in 2015, urging youths to put down their phones.
Customers had to tweet how long they went offline and what they did during the time.
We'll check back again in a few weeks to see if the new campaign is doing any better, but tbh, we're not gonna hold our breaths.
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