China's ultra-wealthy rev up in style |
文章来源： 文章作者： 发布时间：2006-12-18 00:42 字体： [ 大 中 小] 进入论坛 |
(单词翻译:双击或拖选)
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| A Rolls Royce Phantom1 at The Peninsula hotel in Hong Kong. Hong Kong's historic Peninsula Hotel has unveiled a new multi-million dollar fleet of Rolls-Royce cars, which it will use to ferry its well-heeled guests around town. |
| Dec. 16 - How are rich people in China showing off their success?
Owning one or more luxury and even ultra-expensive cars appears to be one of the most popular ways.
Boosted by the ever-increasing numbers of people getting rich as a result of the nation's booming economy, demand for these cars is in the fast lane, offering rich pickings for the world's top luxury carmakers.
British brand Rolls Royce, owned by German carmaker BMW, said it expects to sell 70 Phantom vehicles this year in China including Hong Kong which will enable the world's most populous2 country to unseat Japan as the firm's No 3 single market after the United States and the United Kingdom.
On Thursday in Hong Kong, Rolls Royce delivered its largest order yet 14 Phantoms3 to Sir Michael Kadoorie's Peninsula Hotel.
To further boost China sales, the brand plans to add three dealerships in Hangzhou, Shenzhen and Chengdu. It now has one each in Shanghai, Beijing and Guangzhou.
In a telephone interview on Friday, Jenny Zheng, general manager of Rolls Royce Motor Cars Greater China, said: "China's thriving economy is creating very successful people in all business areas at a staggering pace. This is a big opportunity for us and other luxury car manufacturers."
"The more important thing is that our customers here are much younger than those in other markets," Zheng said.
Rolls Royce owners in China are on average more than 10 years younger than elsewhere, she added.
Maybach, another ultra-luxury car brand, which is controlled by Mercedes Car Group, is also enjoying fast sales growth in China.
Anthea Wang, a spokeswoman of Mercedes China, said: "Maybach's sales here will more than double this year from 2005," but she declined to reveal a specific figure.
China is very close to one of Maybach's top five markets in the world, she said.
To lure4 Chinese buyers, Maybach's 62 Special Edition made its global debut5 at last month's Beijing international auto6 show. The model retails7 in China for a cool US$1 million.
Maybach now has two exhibition and sales centres in Beijing and Shanghai. Wang said it is considering building a third centre in Guangzhou "in the near future."
Many of the ultra-luxury cars displayed at the 10-day Beijing auto show were sold, raising more than 100 million yuan (US$12.8 million), a fact that demonstrates the immense purchasing power of rich Chinese people.
However, Yale Zhang, the Shanghai-based director of emerging markets vehicle forecasts for auto consultancy CSM Asia in Shanghai, said ultra luxury cars will account for a tiny ratio of China's entire vehicle market as only those super rich people will buy them.
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点击  收听单词发音
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1
phantom
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| n.幻影，虚位，幽灵；adj.错觉的，幻影的，幽灵的 |
参考例句： |
- I found myself staring at her as if she were a phantom.我发现自己瞪大眼睛看着她，好像她是一个幽灵。
- He is only a phantom of a king.他只是有名无实的国王。
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2
populous
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| adj.人口稠密的，人口众多的 |
参考例句： |
- London is the most populous area of Britain.伦敦是英国人口最稠密的地区。
- China is the most populous developing country in the world.中国是世界上人口最多的发展中国家。
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3
phantoms
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| n.鬼怪，幽灵( phantom的名词复数 ) |
参考例句： |
- They vanished down the stairs like two phantoms. 他们像两个幽灵似的消失在了楼下。 来自辞典例句
- The horrible night that he had passed had left phantoms behind it. 他刚才度过的恐布之夜留下了种种错觉。 来自辞典例句
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4
lure
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| n.吸引人的东西，诱惑物；vt.引诱，吸引 |
参考例句： |
- Life in big cities is a lure for many country boys.大城市的生活吸引着许多乡下小伙子。
- He couldn't resist the lure of money.他不能抵制金钱的诱惑。
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5
debut
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| n.首次演出，初次露面 |
参考例句： |
- That same year he made his Broadway debut, playing a suave radio journalist.在那同一年里，他初次在百老汇登台，扮演一个温文而雅的电台记者。
- The actress made her debut in the new comedy.这位演员在那出新喜剧中首次登台演出。
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6
auto
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| n.(=automobile)(口语)汽车 |
参考例句： |
- Don't park your auto here.别把你的汽车停在这儿。
- The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。
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7
retails
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| n.零售( retail的名词复数 ) |
参考例句： |
- This book retails at 10 dollars overseas. 这本书的海外零售价是十美元。 来自《简明英汉词典》
- This radio retails for ＄ 14.95. 这种收音机的零售价是14美元95美分。 来自《现代汉英综合大词典》
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