China's draft e-commerce law was submitted to the top legislature for a third reading Tuesday, further regulating online market order and protecting consumer rights.

 

中国电子商务法草案周二上交全国人大进行第三次审议，该法案将进一步规范网络市场秩序、保护消费者权益。

 

The latest draft will be reviewed at a four-day bimonthly session of the National People's Congress (NPC) Standing¹ Committee, which runs Tuesday to Friday.

 

"The draft law aims to further support and promote the development of e-commerce, regulate market order, and protect the legitimate² rights and interests of all parties in e-commerce," Cong Bin³, from the NPC Constitution and Law Committee, read in a report to the lawmakers.

 

Cong pointed⁴ out that the draft law would focus on the obligations and liabilities of e-commerce operators, especially platform operators.

 

According to the latest draft, e-commerce operators, while posting advertisements to consumers based on individual traits, must also push promotions⁵ not particularly targeted to respect and protect the rights and interests of consumers.

 

Having been reviewed in December 2016 and October 2017 by the NPC Standing Committee, the draft added that e-commerce operators must clearly point out tie-in sales, both products and services, to consumers, and cannot assume consent.

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