室内光线强弱影响人的决定
文章来源:未知 文章作者:enread 发布时间:2014-02-23 08:05 字体: [ ]  进入论坛
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The next time you want to turn down the emotional intensity1 before making an important decision, you may want to dim the lights first. A new study from the University of Toronto Scarborough shows that human emotion, whether positive or negative, is felt more intensely under bright light. Alison Jing Xu, assistant professor of management at UTSC and the Rotman School of Management, along with Aparna Labroo of Northwestern University, conducted a series of studies to examine the unusual paradox2(悖论) of lighting3 and human emotion.
 
"Other evidence shows that on sunny days people are more optimistic about the stock market, report higher wellbeing and are more helpful while extended exposure to dark, gloomy days can result in seasonal4 affective disorder," says Xu. "Contrary to these results, we found that on sunny days depression-prone people actually become more depressed," she says, pointing to peaks in suicide rates during late spring and summer when sunshine is abundant. Xu and Labroo asked participants to rate a wide range of things -- the spiciness5 of chicken-wing sauce, the aggressiveness of a fictional6 character, how attractive someone was, their feelings about specific words, and the taste of two juices -- under different lighting conditions.
 
The results: under bright lights emotions are felt more intensely. In the brighter room participants wanted spicier7 chicken wing sauce, thought the fictional character was more aggressive, found the women more attractive, felt better about positive words and worse about negative words, and drank more of the "favourable8" juice and less of the "unfavourable" juice.
 
Xu says the effect bright light has on our emotional system may be the result of it being perceived as heat, and the perception of heat can trigger our emotions. "Bright light intensifies9 the initial emotional reaction we have to different kinds of stimulus10 including products and people," she says.
 
The majority of everyday decisions are also made under bright light. So turning down the light may help you make more rational decisions or even settle negotiations11 more easily. "Marketers may also adjust the lightening levels in the retail12 environment, according to the nature of the products on sale," says Xu. "If you are selling emotional expressive13 products such as flowers or engagement rings it would make sense to make the store as bright as possible."
 
Xu notes the effect is likely to be stronger on brighter days around noon when sunlight is the most abundant and in geographic14 regions that experience sunnier rather than cloudier days.

 



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1 intensity 45Ixd     
n.强烈,剧烈;强度;烈度
参考例句:
  • I didn't realize the intensity of people's feelings on this issue.我没有意识到这一问题能引起群情激奋。
  • The strike is growing in intensity.罢工日益加剧。
2 paradox pAxys     
n.似乎矛盾却正确的说法;自相矛盾的人(物)
参考例句:
  • The story contains many levels of paradox.这个故事存在多重悖论。
  • The paradox is that Japan does need serious education reform.矛盾的地方是日本确实需要教育改革。
3 lighting CpszPL     
n.照明,光线的明暗,舞台灯光
参考例句:
  • The gas lamp gradually lost ground to electric lighting.煤气灯逐渐为电灯所代替。
  • The lighting in that restaurant is soft and romantic.那个餐馆照明柔和而且浪漫。
4 seasonal LZ1xE     
adj.季节的,季节性的
参考例句:
  • The town relies on the seasonal tourist industry for jobs.这个城镇依靠季节性旅游业提供就业机会。
  • The hors d'oeuvre is seasonal vegetables.餐前小吃是应时蔬菜。
5 spiciness 5cf89aada610cc2284b271b94db3c95d     
n.香馥,富于香料;香味
参考例句:
  • For that extra spiciness, add powdered nutmeg to taste. 至于要得到那种额外的香味,酌量加入肉豆蔻粉。 来自互联网
  • Aside from a graph a thermometer will be used to show spiciness. 除了文字标记以外,还将用温度表图像形象地表达辣度。 来自互联网
6 fictional ckEx0     
adj.小说的,虚构的
参考例句:
  • The names of the shops are entirely fictional.那些商店的名字完全是虚构的。
  • The two authors represent the opposite poles of fictional genius.这两位作者代表了天才小说家两个极端。
7 spicier a9021ea64e872bafe7fbc5b3d92b0ed6     
adj.用香料调味的( spicy的比较级 );有香料味的;有刺激性的;(故事、新闻等) 刺激的
参考例句:
  • She added some green chili peppers to her cheese dip to make spicier. 她在起司沾酱中加了一些青辣椒让它辛辣一点。 来自互联网
8 favourable favourable     
adj.赞成的,称赞的,有利的,良好的,顺利的
参考例句:
  • The company will lend you money on very favourable terms.这家公司将以非常优惠的条件借钱给你。
  • We found that most people are favourable to the idea.我们发现大多数人同意这个意见。
9 intensifies ea3e6fadefd6a802a62d0ef63e69bace     
n.(使)增强, (使)加剧( intensify的名词复数 )v.(使)增强, (使)加剧( intensify的第三人称单数 )
参考例句:
  • A clear atmosphere intensifies the blue of the sky. 纯净的空气使天空变得更蓝。 来自《简明英汉词典》
  • Blowing on fire intensifies the heat. 吹火使热度加强。 来自《简明英汉词典》
10 stimulus 3huyO     
n.刺激,刺激物,促进因素,引起兴奋的事物
参考例句:
  • Regard each failure as a stimulus to further efforts.把每次失利看成对进一步努力的激励。
  • Light is a stimulus to growth in plants.光是促进植物生长的一个因素。
11 negotiations af4b5f3e98e178dd3c4bac64b625ecd0     
协商( negotiation的名词复数 ); 谈判; 完成(难事); 通过
参考例句:
  • negotiations for a durable peace 为持久和平而进行的谈判
  • Negotiations have failed to establish any middle ground. 谈判未能达成任何妥协。
12 retail VWoxC     
v./n.零售;adv.以零售价格
参考例句:
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
13 expressive shwz4     
adj.表现的,表达…的,富于表情的
参考例句:
  • Black English can be more expressive than standard English.黑人所使用的英语可能比正式英语更有表现力。
  • He had a mobile,expressive,animated face.他有一张多变的,富于表情的,生动活泼的脸。
14 geographic tgsxb     
adj.地理学的,地理的
参考例句:
  • The city's success owes much to its geographic position. 这座城市的成功很大程度上归功于它的地理位置。 来自《简明英汉词典》
  • Environmental problems pay no heed to these geographic lines. 环境问题并不理会这些地理界限。 来自英汉非文学 - 环境法 - 环境法
TAG标签: People room decision
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