文章来源:未知 文章作者:enread 发布时间:2024-03-28 02:54 字体: [ ]  进入论坛
  We are our choice
  Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choicescan be hard. You can seduce yourself with your gifts if you're not careful, and if you do, it'llprobably be to the detriment of your choices.
  ——Jeff Bezos
  杰夫·贝索斯(Jeff Bezos),创办了全球最大的网上书店Amazon(亚马逊),并成为经营最成功的电子商务网站之一,引领时代潮流。更可贵的是,随着互联网泡沫破灭,他面对“破产”的批评,不畏艰辛,在保持持续增长的情况下,步步走向盈利,重新树立起世界对电子商务的信心。贝索斯依然是全球电子商务的第一象征。1999年当选《时代》周刊年度人物。2013年8月,贝索斯以个人名义花费2.5亿美元收购《华盛顿邮报》。2014年2月,年仅50岁的杰夫·贝索斯以2250亿元人民币高居2014年世界富豪榜第7位。亚马逊2013全球经济500强排名第149名。
  We are our choice
  ——Jeff Bezos
  What I want to talk to you about today is the difference between gifts and choices.
  Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can behard. You can seduce yourself with your gifts if you're not careful, and if you do, it'll probably beto the detriment of your choices.
  This is a group with many gifts. I'm sure one of your gifts is the gift of a smart and capablebrain. I'm confident that's the case because admission is competitive and if there weren't somesigns that you're clever, the dean of admission wouldn't have let you in.
  Your smarts will come in handy because you will travel in a land of marvels . We humans-plodding as we are-will astonish ourselves. We'll invent ways to generate clean energy and a lotof it. Atom by atom, we'll assemble tiny machines that will enter cell walls and make repairs. Thismonth comes the extraordinary but also inevitable news that we've synthesized life. In thecoming years, we'll not only synthesize it, but we'll engineer it to specifications . I believe you'lleven see us understand the human brain. Jules Verne, Mark Twain, Galileo, Newton- all thecurious from the ages would have wanted to be alive right now. As a civilization , we will haveso many gifts, just as you as individuals have so many individual gifts as you sit before me.
  How will you use these gifts? And will you take pride in your gifts or pride in your choices?
  I got the idea to start Amazon 16 years ago. I came across the fact that Web usage wasgrowing at 2,300 percent per year. I'd never seen or heard of anything that grew that fast, and theidea of building an online bookstore with millions of titles-something that simply couldn't exist inthe physical world-was very exciting to me. I had just turned 30 years old, and I'd been marriedfor a year.
  I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing thatprobably wouldn't work since most startups don't, and I wasn't sure what would happen after that.
  MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. Asa young boy, I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filledtires, a solar cooker that didn't work very well out of an umbrella and tinfoil, baking-pan alarms toentrap my siblings . I'd always wanted to be an inventor, and she wanted me to follow mypassion .
  I was working at a financial firm in New York City with a bunch of very smart people, and Ihad a brilliant boss that I much admired . I went to my boss and told him I wanted to start acompany selling books on the Internet. He took me on a long walk in Central Park, listenedcarefully to me and finally said, "That sounds like a really good idea, but it would be an evenbetter idea for someone who didn't already have a good job."That logic made some sense to me, and he convinced me to think about it for 48 hours beforemaking a final decision. Seen in that light, it really was a difficult choice, but ultimately , Idecided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I wouldalways be haunted by a decision not to try at all. After much consideration, I took the less safepath to follow my passion, and I'm proud of that choice.
  Tomorrow, in a very real sense, your life-the life, you author, from scratch on your own-begins.
  How will you use your gifts? What choices will you make?
  Will inertia be your guide, or will you follow your passions?
  Will you follow dogma , or will you be original ?
  Will you choose a life of ease, or a life of service and adventure?
  Will you wilt under criticism , or will you follow your convictions ?
  Will you bluff it out when you're wrong, or will you apologize ?
  Will you guard your heart against rejection , or will you act when you fall in love?
  Will you play it safe, or will you be a little bit swashbuckling ?
  When it's tough , will you give up, or will you be relentless ?
  Will you be a cynic , or will you be a builder?
  Will you be clever at the expense of others, or will you be kind?
  I will hazard a prediction . When you are 80 years old, and in a quiet moment of reflectionnarrating for only yourself the most personal version of your life story, the telling that will be mostcompact and meaningful will be the series of choices you have made. In the end, we are ourchoices. Build yourself a great story.
  Thank you and good luck!

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