The James Bond Effect (also called 007 Effect) is a theory in propaganda and political circles, whereby the first detailed¹ opinion/summary that someone hears or reads on a particular topic, is the one they are most likely to adopt.

“詹姆斯·邦德效应”（也称007效应）是宣传及政治圈的一种理论，即人们最倾向于接受首次听到或读到的关于某个话题具体的观点或总结。

 

Called the James Bond Effect as there is highly anecdotal evidence that the first actor someone sees play the chacater of James Bond, is the one they prefer (i.e. someone who saw their first Bond film in the 1960's will tell you Sean Connery played the best Bond, however those that saw their first Bond film in the 1990's will tell you Pierce Brosnan is the best).

由于具有很强的坊间证据证明，人们更喜欢他们看的第一个饰演詹姆斯·邦德的演员（也就是说，某人若在二十世纪60年代看的第一部邦德电影，就会告诉你肖恩·康纳利版的邦德演得最棒，但如果他是在二十世纪90年代看的第一部邦德片，就会说皮尔斯·布鲁斯南是最好的），因此这种现象被称为“詹姆斯·邦德效应”。

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