Disney to buy Indian kids' TV Channel_商贸英语

Disney to buy Indian kids' TV Channel

文章来源：文章作者：发布时间：2007-03-29 00:46 字体： [大中小]　进入论坛

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Walt Disney Co. has agreed to buy Hungama, an Indian children's TV channel that broadcasts in Hindi, for about $30.5 million as it ramps¹ up investment in the fast-growing market.

　　As part of the deal, Disney （Charts） will take a 14.9 percent stake in UTV Software Communications Ltd., the diversified² Indian media group that owns film and television assets, including Hungama via its United Home Entertainment unit.

　　"Television is and will continue to be the major growth engine in building franchise³ affinity⁴ in India," said Rich Ross, president of the Disney Channel Worldwide.

　　Disney, based in Burbank, Calif., already operates a Disney Channel and Toon Disney/Jetix in India, which reach 30 million homes on cable and satellite. Disney program blocks reach a wider audience on a terrestrial network.

　　Hungama programming targets children ages 4 to 14 and includes such characters as Fireman Sam, the impish penguin⁵ Pororo and talking airplane Jay Jay.

　　UTV said Disney would be issued 3.4 million shares of UTV Software Communications at 192.5 rupees each.

　　UTV's shares were down 1.8 percent at 171.20 rupees in afternoon trading, off a high of 193 rupees, in a firm Mumbai market. Disney shares closed at $29.37 on Monday

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收听单词发音

1 ramps
resources allocation and multiproject scheduling 资源分配和多项目的行程安排
参考例句：
Ramps should be provided for wheelchair users. 应该给轮椅使用者提供坡道。 He has the upper floor and ramps are fitted everywhere for his convenience. 他住在上面一层，为了他的方便着想，到处设有坡道。

2 diversified
adj.多样化的，多种经营的v.使多样化，多样化( diversify的过去式和过去分词 )；进入新的商业领域
参考例句：
The college biology department has diversified by adding new courses in biotechnology. 该学院生物系通过增加生物技术方面的新课程而变得多样化。来自《简明英汉词典》 Take grain as the key link, develop a diversified economy and ensure an all-round development. 以粮为纲，多种经营，全面发展。来自《现代汉英综合大词典》

3 franchise
n.特许，特权，专营权，特许权
参考例句：
Catering in the schools is run on a franchise basis.学校餐饮服务以特许权经营。 The United States granted the franchise to women in 1920.美国于1920年给妇女以参政权。

4 affinity
n.亲和力，密切关系
参考例句：
I felt a great affinity with the people of the Highlands.我被苏格兰高地人民深深地吸引。 It's important that you share an affinity with your husband.和丈夫有共同的爱好是十分重要的。

5 penguin
n.企鹅
参考例句：
The penguin is a flightless bird.企鹅是一种不会飞的鸟。 He walked with an awkward gait like a penguin.他走路的步子难看得就像企鹅。

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