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2004年,当麻省理工学院(MIT)的一群教育和技术专家表示,将为世界上的贫穷儿童制造100美元一台的笔记本电脑,以消除数字时代的隔阂的时候,他们遭到了人们的嘲笑。 When a team of education and technology experts from the Massachusetts Institute of Technology said in 2004 they were going to overcome the digital divide by making a $100 laptop for the poor children of the world, they were ridiculed1. Technology executives said such an extreme drop in cost would be "impossible". Even those who saw the team as visionaries thought the "one laptop per child" (OLPC) project had no future beyond charity. Three years later, OLPC appears to be changing the computer industry, although not in the way its founders3 imagined. The sector4 has discovered the marketing5 power of the poor and has increasingly come to believe that the vast majority of the world's population that does not already possess a computer will be one of the main drivers of future growth. "Currently the semiconductor6 population is limited to the 800m people at the top of the pyramid," says Cynthia Chyn, a researcher at the Institute for Information Industry, a Taiwanese government-funded think-tank. "The industry is in search of a PC for the next billion." Over the past year, global hardware and software companies have announced initiatives aimed at this group. Intel, one of OLPC's fiercest critics, has developed low-cost computers aimed at students in third-world countries, including the "Classmate" PC and the "Eduwise" laptop. Its rival AMD has pledged to get half the world's population online by 2015 with a device called the Personal Internet Communicator. Microsoft is supporting the establishment of kiosks in villages in developing countries, where residents would share a computer and just pay for usage. Analysts7 see some of these moves as no more than public relations campaigns, defensive8 attempts to make sure that the respective company's brand or technology has a foot in the door once these countries turn into real markets. But recently companies have started taking steps that are neither charity nor PR: Dell, the world's number two computer company, launched a desktop9 computer in China last month that sells for as little as $336, more than 60 per cent below the price tag of its previously10 cheapest machine. Quanta Computer, the world's largest contract manufacturer of notebook computers, says next year it will start making laptops that will sell for only $200. It is also making the OLPC, the first shipments of which are due to be made this summer. Most of these moves have been made possible because the OLPC project forced a group of companies to develop a laptop with the goal of making it as cheap as possible. This turned out to be far easier than critics had suggested. Costs were cut by using a cheaper form of liquid crystal display, leaving out the hard disk and running the machine on open-source software rather than Microsoft Windows. "Not all people need to have as heavily loaded PCs as they have today," says Michael Wang, Quanta's president. Intel's founder2 Gordon Moore observed that the number of transistors11 on an integrated circuit doubles roughly every two years, driving the technology industry to produce ever more powerful devices. Now, though, computer makers12 will have to use the most advanced technology to produce "older", simpler specifications13, argues Jeremy Wang, Asia-Pacific executive director of the Fabless Semiconductor Association. Mr Wang of Quanta predicts that many different laptops will appear on the market with price tags between $600 and $200 - the lowest price for a laptop so far. "There will be many different combinations [of software and hardware components] for different segments," he says. Quanta has transformed its OLPC project team into a new business unit. "Their task is to create a market," he says
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