Let's face it. Negotiation¹ and sales is tough work, and even tougher when it's not done in your native language. Often, when English is not spoken correctly, it can come across as too pushy² or even too rude, which ruins all chances for the perspective deal. Don't let English be the downfall. Improve your selling skills with our handy guide and get the deal of a lifetime!

灵活运用"你"

当与一位顾客说话时，试着开诚布公的说you或your。你将会发现它较其它表达方式像是「I think…;或Let me tell you about…;更能很快的获得别人的注意，因为这将让注意转移到事情本身上面，而不是你自己本身。例如：「You'll find that your English improves very rapidly when you study at Youmars!」

Use "you"

When speaking with a client, try to begin your sentences with the words you or your. You'll find this grabs their attention more quickly than beginning with phrases like "I think… or "Let me tell you about…. Because it focuses the attention on them, not on you. For example, "You'll find that your English improves very rapidly when you study at Youmars!"

提供额外附加物

每一个人都有认为获得免费东西的心态！如果有可能的，试着在生意上给予一些额外的附加物，将让你的客户或顾客感到特别礼遇。可以使用类似说法「If you buy now, I can…1;及「If we sign the deal soon, I can…1;给予一点点额外的影响力让你的顾客迅速达成任务。例如：「If you sign up for Youmars today, you can get one week free!」

Add something extra

Everyone likes to feel like they are getting something for free! If it's possible, try to add a little something extra to the deal to make the customer or client feel special. Use phrases like, "If you buy now, I can… and "If we sign the deal soon, I can… to put a little additional pressure on the customer to commit quickly. For example, "If you sign up for Youmars today, you can get one week free!"

提供实证

顾客有些时候会对于销售员所说的话产生不信任感，并且可能导致两家公司之间谈判时的不信任。要让你的客户越来越信任你是很重要的，那就提供一些品质证明给你的客户看。你开始可以这样说：「Don't just take my word for it.」然后，接下来提供一些证明像是 「Look at what these other people have to say.」或「Look at the rate of success. The numbers speak for themselves.」如果有可能，提供客户试一试你的产品及服务也是非常有效的。例如：「Why don't you try out Youmars yourself by signing up for a free trial?」

Offer proof

Sometimes customers just don't believe salespeople³ are telling the truth, and there can often be mistrust between two companies negotiating a deal. It's important that your clients grow to trust you, so find something you can show them that will prove the quality of what you're offering. Begin with the phrase, "Don't just take my word for it." Then, follow up with a way to offer them proof, like "Look at what these other people have to say." or "Look at the rate of success. The numbers speak for themselves." It's also very helpful if the client can try out your product or service. For example, "Why don't you try out Youmars yourself by signing up for a free trial?"

证据提供

当你的客户有所质疑，千万不要胆怯，但是也不要太过给予压力。取而代之的你需要聆听。询问他们问题将有助于他们对你诚实，像是「What concerns do you have?」、「What's holding you back?」或「What's stopping you from signing up for Youmars today?」你的客户将很感激你非常关心的聆听。

Ask questions

When your clients begin to hesitate, don't back down, but don't be too pushy, either. Instead you need to listen. Ask them questions that will help them be honest with you such as, "What concerns do you have?", "What's holding you back?" or "What's stopping you from signing up for Youmars today?" Your clients will appreciate the fact that you care enough to really listen.

有谈判意愿

最后，在于你的顾客分享他们所关注的事后，你必须要有意愿来做出一些折衷办法来满足他们。你可以这样来表达，像是「We'll lower the price, if you agree to pay cash.」及「We're prepared to make this deal exclusive, providing you sign a 10-year contract with us.」

Be willing to negotiate

Finally, after your customers have shared their concerns, you have to be willing to compromise a bit to give them what they want. Use expressions in formats⁴ such as, "We'll lower the price, if you agree to pay cash." and "We're prepared to make this deal exclusive, providing you sign a 10-year contract with us."